Bold new technology should be presented in an equally bold manner.
Bringing a new product to market — especially one that your customers have been clamoring for — requires making a big splash. That’s exactly what we helped Manitowoc and Grove do when they launched the GHC Telecrawler.
Cranes are big. Vegas is big. It only made sense to go this direction to drive booth traffic for Manitowoc at CONEXPO/CON-AGG.
Make it easy, compelling, interactive, and measurable. The rest pretty much takes care of itself.