RAIN BIRD
Rain Bird CIRRUSPRO™ New Product Launch Campaign
Rain Bird
Creative & Branding Services, Strategic Planning
Irrigation product manufacturer Rain Bird wanted to create excitement about its new software product, CIRRUSPRO — a mobile-first system that enables golf course superintendents to manage the irrigation systems wherever they are and at any time.
Two Rivers designed a stand-out creative campaign that was radically different from anything in the traditional golf industry. The bold and bright concept played off the idea of the software allowing superintendents to be “fluid” with irrigation management. It debuted at the Golf Course Superintendents Association of America (GCSAA) annual conference.
Awareness of CIRRUSPRO through the trade show and digital landing page efforts helped Rain Bird surpass its lead generation goals.
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