Two Rivers led Stromasys through a three-phase process, covering all aspects from planning to implementation.
Planning and Discovery
The planning and discovery phase culminated with Two Rivers facilitating a collaborative vision board session with Stromasys. The session was intended to clarify the scope for the website design and development and to document site requirements. Together, Stromasys and Two Rivers defined target audience groups, user needs along the buyer journey, company goals, and product information requirements.
Leading up to the vision board session, Two Rivers conducted extensive research to inform the discussion with Stromasys, including a client input session, website analytics and UX review, website content audit, tech stack audit, and keyword research assessment. Opportunities to improve site organization and content were summarized and presented to Stromasys.
UX Strategy and Design
To start the redesign process, Two Rivers worked with Stromasys to establish master wireframe templates for different page types. The wireframes were followed by a functional design prototype that established the look and feel of pages and on-screen elements, including text hover states, buttons, links, and much more.
In conjunction with the design prototype, Two Rivers developed a site map and performance measurement plan. The measurement plan translated top-line business objectives into metrics and dimensions to measure across the site. Additionally, it provided a framework for martech and pixel integrations as well as customized configuration of web analytics.
Development and Content Creation
With blueprints in hand from the previous phases, Two Rivers started to develop the new site, which was built on Craft CMS. New content was created and several technology implementations were made prior to deployment, including Pardot forms, Intercom Chatbot, Lead Forensics, OneTrust, Google Tag Manager, and GA4.
In addition to better representing the Stromasys brand with a streamlined content management system, the new site offers an upgraded user experience and site content that made a difference in site performance right away. Google Analytics for the three-month period following the launch of the new site showed improvements in site engagement across several measures, including: