Bell Brothers

Bell Brothers Heating and Air Conditioning has been Central Iowa’s trusted name for HVAC design, installation, service, maintenance and repair since 1955. Heating and cooling is a very competitive business. Two Rivers Marketing has helped this family-owned company grow and succeed for nearly a decade.

 

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TV Spot — Five-Star Reviews

The HVAC industry is very competitive. Customer reviews are a common way homeowners choose which company to call. In this :30 TV spot, we presented actual social media reviews — allowing genuine Bell Brother’s customers to credibly speak for the company about their five-star service experiences.

 

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TV Spot — The Bell Has Rung

Since Bell Brothers was named “Best of the Metro” by customers in two local newspaper polls, we built an advertising campaign around these awards to differentiate the company. This :30 TV spot elevates Bell Brothers’ long-time tagline “Ring the Bell” by reimagining it as a statement of pride and confidence.

 

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Web Banners

Customers on the web saw these banners boldly celebrating Bell Brothers as “Best of the Metro” and the company’s best money-saving offer — leaving no doubt who to call for their heating and cooling needs.

 

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Skywalk Mural

Since an HVAC company’s service truck is what homeowners recognize, we put a nearly life-sized Bell Brothers one on the wall of the skywalk to reinforce the value of customer ratings — once it catches the eye of passersby, they read that Bell Brothers was named “Best of the Metro” and can take a brochure.

 

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Promotional T-Shirt

Bell Brothers wanted to thank employees for their part in the company being named “Best of the Metro.” Two Rivers Marketing designed this T-shirt for Bell Brothers employees to wear with confidence and pride. The design proclaims that Bell Brothers is the undisputed champion — a tie to “The Bell Has Rung” TV spot and the company’s five-star service ratings.

 

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Print Ads

Millennial customers use shorter, quicker ways to get their thoughts and emotions out into the world. To target them, Bell Brothers’ eye-catching print ads use emojis as a visual hook — and also reinforce Bell Brothers’ tagline: The Symbol of Comfort.

 

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Skywalk Graphics

A picture is worth a thousand words. That’s why the emoji campaign effectively delivers Bell Brothers’ annual maintenance messages in a busy skywalk.

 

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TV Spot

Bell Brothers’ TV spots continue the simple emoji communication style to position Bell Brothers as the sophisticated, tech-forward HVAC company for homeowners of all ages.

 

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TV Spot

Bell Brothers’ TV spots continue the simple emoji communication style to position Bell Brothers as the sophisticated, tech-forward HVAC company for homeowners of all ages, while communicating the importance of system maintenance.