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B2B Sales & Marketing Alignment Research: Fix Friction Across Channels

Marketing & Sales Alignment

B2B Sales & Marketing Alignment Research: Fix Friction Across Channels

Nathan Huss

Nathan Huss
Sep 30, 2026

Illustration of a professional holding a briefcase and red wrench, walking toward three interlocking red, blue, and grey gears.

Bridge alignment gaps between corporate strategy and dealer networks

Friction between sales, marketing, and dealer channels costs B2B organizations valuable growth opportunities. To build a strong integrated growth engine, B2B leaders need a research-backed strategy that aligns marketing and sales goals with channel execution. 

Our latest white paper delivers actionable insights on B2B marketing and sales alignment: exploring how to eliminate silos, streamline B2B channel marketing strategy, and empower local channel partners. Discover how data-driven multi-channel campaigns and sales enablement for B2B can transform your go-to-market performance.

Download the White Paper

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Nathan Huss
Get to know Nathan

Vice President of Business Strategy Nathan Huss has nearly 20 years of experience leading and working with multidisciplinary, collaborative teams to create solutions that meet business goals and audience needs. His public relations and account management experience includes working with leading national and international brands in such diverse industries as infrastructure, engineering, manufacturing, agriculture, finance, education, and technology. Reach out to Nathan to chat about marketing or his favorite biking and running trails.