The 2RM Catalyst Diagnostic

The full 2RM Catalyst Diagnostic assesses four drivers of business health:

Business drivers: measuring revenue and product sales, brand perception and reputation, market share

Operational drivers: assessing corporate and dealer training, availability of marketing and sales resources, service/aftermarket support

Go-to-market drivers: evaluating marketing channels and strategy, customer journey and data integration, performance versus benchmarks

Relationship drivers: analyzing customer satisfaction and loyalty, and how well sales, marketing, and channel partners work together

The quick online version pulls 10 questions from the full Diagnostic and focuses on three of the drivers (business, operations, and relationships) to give you a fast read on where your biggest opportunities are. For those interested in diving deeper, our strategy team is happy to run the full 2RM Catalyst Diagnostic for you. If that sounds like you, reach out to info@2rm.com to get started.

The 2RM Catalyst Diagnostic is built for B2B leaders and decision-makers responsible for how corporate strategy connects with the field — CMOs and VPs of Sales or Marketing, channel/dealer marketing leaders, and revenue operations leaders at companies that sell through a dealer, distributor, independent rep or retail network, or other types of channel partners. If your business relies on a dealer or distributor network to sell and service end customers, the Diagnostic evaluates ground-level realities that standard internal dashboards miss, uncovering the structural breaks slowing down your growth.

The quick online assessment takes just a few minutes to complete. It features 10 questions drawn from our full diagnostic framework, focusing on three core areas: Business Drivers, Operational Drivers, and Relationship Drivers. Upon completion, you receive an instant on-screen score, a copy sent to your email inbox, and an immediate high-level summary of what your results indicate. From there, you can book time with our team to dig into your specific friction points and what to do next.

The idea that sales and marketing need better alignment isn’t new — plenty of agencies and consultants claim to fix it. What sets the 2RM Catalyst Diagnostic apart is that it was built specifically to evaluate both sides of the equation: the corporate sales and marketing organization and the channel partner network. That dual view draws on more than 25 years of experience working on both the corporate and channel sides of B2B businesses, which is a vantage point most agencies simply don't have. By assessing both corporate sales and marketing alongside ground-level dealer and distributor dynamics, we eliminate internal drag and unlock true full-funnel growth.

Once you complete the Diagnostic, you get a Growth Profile that shows where friction is hiding across three structural drivers of channel alignment:

Business alignment — the strength of your core commercial strategy: revenue goals, market share, and brand perception.

Operational alignment — how well training, sales support, and data flow from corporate out to the field.

Relationship alignment — the trust and structural integrity between corporate headquarters, sales teams, local channel partners, and end customers.

Your results show where you stand on each driver and what that means for your growth strategy — anywhere from stalled momentum and eroding trust to a finely tuned, market-leading channel. We find that clients appreciate the gut check: Nine out of 10 B2B sales and marketing professionals report being misaligned across strategy, process, content, and culture, according to Forrester research. No amount of marketing volume or sales collateral can fix a structural break; that’s where the Diagnostic helps you prioritize and focus your efforts.

Note: The full Diagnostic also evaluates a fourth area, Go-to-Market Drivers, but the 10-question online version focuses on three – Business Drivers, Operational Drivers, and Relationship Drivers. To take the full 2RM Catalyst Diagnostic, please reach out to our strategy team.