Archives - 'Marketing / Industry Trends'

5 things to know about marketing automation

Marketing automation is an area of customer relationship management that has evolved over the last few years as systems become smarter and... Read more>>

How to make the most of seasonal B2B web traffic

The holidays are upon us, which means your B2B web traffic is likely smack dab in the middle of its end-of-year slump. It also means that... Read more>>

3 ways the campaign has affected brands

Campaign season in Iowa lasts about a year and a half. Iowa is the starting line for primary season, which means candidates started... Read more>>

11 social media trends to plan for in 2017

Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>

Content Marketing World 2016: content marketing isn’t child’s play

For a conference that featured a speaker from LEGO, references to the three little pigs, a comedian (Michael Jr.), a content marketing... Read more>>

6 tips for marketing to millennials

There are nearly 80 million millennials in the U.S. today — that’s almost one-fourth of the total population. With an annual buying... Read more>>

7 preventable mishaps a social media strategy will help you avoid

“Quick! We need to be on this new social media channel.” “I want to create a blog and start our own podcast!” “Let’s do a... Read more>>

We’re living in a millennial world

There are around 53.5 million millennials in the workforce today. The Pew Research Center defines millennials as individuals born between... Read more>>

Mobile technologies that were supposed to change everything

A look back at some of the marketing world’s most hyped apps Did you see that scene on the HBO comedy series “Silicon Valley” about... Read more>>

Seeing is believing (except in digital advertising)

Marketing has often been a “faith-based” endeavor cymbalta anxiety. Retailer John Wanamaker is noted for remarking that “half the... Read more>>