In B2B businesses, products often go to market in complicated ways. Channel partners like dealers, distributors, independent sales representatives, and wholesalers are essential to the growth of your business — and to the growth of your customers’ businesses. Two Rivers is the channel marketing expert: We help unite your channel partners and your sales team, and your marketing, unlocking performance so your partners build stronger customer relationships with your brand.
Our channel marketing experts will help you and your sales team market to, and through, the channels that connect you to your end customer. We’ll show you how to optimize channel partner communications and develop a customizable co-op marketing program — engaging, educating, incentivizing, and motivating partners to advocate for your products, services, and brand. We’ll manage the entire interaction through our proprietary software platform: 2RM Channel Marketing Studio. And we’ll work to grow your brand and help it outperform the competition.
We’re specialists in co-op management strategy and administration, using our skills to overcome obstacles and improve the performance that drives growth. We make it effortless for you by delivering program support with customized, comprehensive service — including dealer consultations and sales and marketing training.
We are the experts at developing brand-compliant materials that equip your dealers to close the sale — including dealer websites, search engine optimization, local SEO and listings, email campaigns, direct mail campaigns, social media support, traditional advertising, and training programs.
We help your brand’s sales channels succeed with our proprietary 2RM Channel Marketing Studio, an easy-to-use tool for creating a customized co-op program — including co-op claims administration and fund management, custom marketing requests, and participation measurement and reporting.
We provide the best marketing strategy and program administration options for dealers, distributors, or sales reps to make their local marketing efforts effective and easy.
Rachel Adams, Vice President
