At Two Rivers Marketing, we have spent more than 25 years evolving alongside our clients and growing into one of the top B2B agencies in the country. Our high-performing team remains our greatest source of differentiation. But we aren’t resting or taking anything for granted; we are actively working to become a better agency every day. As the saying goes, “if you rest, you rust.”

We’re proud of where we’ve been, but we’re even more focused on where we’re going. Together with our clients, we are moving beyond the tried and true to build the strategies required for a new era of business. As we enter 2026, it’s important that our agency vision clearly articulates the value we deliver in terms of tangible client success — and the commitment we have for our clients and our associates.  

Our vision: To be a powerful catalyst for business growth 

As an agency, our focus is firmly fixed on what matters: business outcomes and tangible growth for our clients. That commitment is reflected in our new vision statement. “We seek to build an agency that unites our clients’ brand and sales channels into a single, powerful performance catalyst. We strive to be a catalyst for business growth.”

This isn’t about abandoning the curiosity, creativity, or innovation that defines 2RM. Instead, it gives those strengths more purpose while clearly articulating our primary goal of being a direct driver of our clients' business success. We work with our clients to unite marketing, sales, and channel partners (dealers, distributors, agents) to drive measurable business growth, and our “growth services” are designed to address our clients’ specific business challenges and deliver measurable outcomes.

Core B2B growth services: Strategy, content, go-to-market, and sales enablement

To help clients address their specific challenges, we have identified four growth services that represent our agency’s fundamental strengths.

  1. Full-funnel growth strategy: We accelerate client growth by aligning marketing and sales efforts throughout the entire customer journey.
  2. Content marketing strategy: We help clients translate the value of their offerings into compelling content that influences buyer decisions.
  3. Go-to-market strategy: We help clients successfully launch new products and services and expand into new markets with coordinated marketing and sales approaches.
  4. Sales enablement strategy: We optimize client sales channel performance by equipping sales teams and channel partners with the tools and content they need to close more business.

This emphasis on performance speaks to our effectiveness and the impact we deliver for clients.

The ESOP advantage: Why employee-ownership drives client success

While our vision and strategy have evolved, our people remain our greatest asset. As an ESOP (employee stock ownership plan) company, our associates aren’t just employees; they are owners with skin in the game.

This ESOP culture and employee-ownership mentality are primary sources of differentiation for us. Our success is directly linked to our clients’ success. When we help our clients succeed, it contributes to the growth and long-term health of our agency and the growth and success of our associates. This makes our associates the catalyst; they are invested in serving our clients, growing our business, and developing their skills to continue to deliver great work. 

The future of B2B marketing in 2026

Over the course of 2RM’s first 25 years, we’ve evolved to meet the needs of clients and a changing industry, and that evolution continues. Our commitment for 2026 is to remain focused on driving tangible business outcomes for clients, act as a catalyst to accelerate client growth, and diligently stay ahead of industry shifts to predict future needs. It’s also important for us to strengthen our industry and local communities through active engagement and leadership.

We are excited to help you move your business forward this year. We’re not just here to market your products and services — we’re here to help you win.