Agency earns coveted Best Agency/Client Partnership title and two finalist spots
Two Rivers Marketing has earned international recognition from the Content Marketing Institute (CMI), achieving a three-for-three success rate in its entries for the 2026 Content Marketing Awards.
Leading the agency’s honors is the highly coveted Best Agency/Client Partnership award, won in collaboration with Volvo Construction Equipment (Volvo CE). The award highlights the deep, 25-year integration between the pair, recognized for their integrated CONEXPO-CON/AGG campaign, “When partnership becomes performance.”
“Winning Best Agency/Client Partnership validates our collaborative approach to delivering impactful results in a complex B2B market,” said Brad Olson, president of Two Rivers Marketing. “It’s also a reminder of the relentless dedication of our teams and the deep trust our clients place in us.”
In addition to the Best Agency/Client Partnership award, Two Rivers Marketing was also named a top finalist for Best Insights-Driven Marketing Strategy for its work with Pioneer and Best Feature Article for “The Enduring Friendship of the YaYa Sisters,” which appeared in Blue, Drake University’s alumni magazine.
“Great B2B storytelling isn’t just about content; it’s about building a genuine bridge between our clients and their audiences, especially in industries that don’t always get the spotlight,” said Rachel Martin, executive director of PR & content strategy at Two Rivers Marketing. “Celebrating these Content Marketing Awards with our clients and teams is a huge honor. We’re energized to keep crafting strategies and stories that truly connect.”
Presented annually by CMI, the Content Marketing Awards represent the largest and longest-running international content marketing awards program in the world, honoring the projects, agencies and marketers pushing boundaries in content and marketing excellence across every dimension of the discipline. This year’s panel of judges evaluated hundreds of entries to identify the brands and campaigns setting new global standards.
As a winner in the partnership category, Two Rivers Marketing is now in consideration for the international Project of the Year. CMI will reveal the finalists and winners for Project of the Year, Agency of the Year and Content Marketer of the Year in August 2026. All honorees will be celebrated at the Content Marketing World conference, taking place Oct. 5–7, 2026, in Denver, Colorado.
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About Two Rivers Marketing
Two Rivers Marketing is an integrated B2B growth agency built for companies and brands that sell through dealer and distributor networks. 2RM connects brand strategy, content, digital, media, and sales enablement into a single growth model — so marketing, sales, and the channel work from the same playbook. We're fiercely proud to help our clients build, grow, fuel, move, fund, and feed the world.
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