Customers no longer hope to connect with your brand online, they expect it. That’s why it’s important to create digitally connected experiences for your customers in ways that are more direct, human, and relatable.
On social media, using tools like chatbots, direct messaging communications, livestreaming, Facebook Premieres, and Instagram question stickers is one way to connect directly with your customers. Through chatbots or direct messaging communications, customers are able to get quick answers to questions that they may have about your business or service. Chatbots incorporate automated responses to answer frequently asked questions, such as business hours. Most social media platforms have direct messaging as an option for customers who may want to speak directly with a human or who have a more complex question that can’t be answered easily by a chatbot, like a specific product or service question.
Through livestreaming platforms like Facebook Live, Instagram Live, YouTube Live, and Facebook Premieres, you’re able to connect with your audience in ways that were not possible 10 years ago. Use these tactics to give them a new product preview, a behind-the-scenes look at a trade show, or real-time answers to their questions.
Want direct insight into what your customers are thinking or questions they have? Use Instagram’s question sticker to ask your audience what they are looking for. There is a wide array of ways to connect directly with your customers, giving them a more personalized look at your brand. Making that deeper connection with your customers is sure to place you ahead of the competition.