When it comes to social media, one thing is certain: change. Whether it’s an algorithm update like Instagram prioritizing Reels or an entirely new platform like Threads, social media and user behaviors constantly evolve. During these periods, it becomes increasingly important to stick to your core truths as a brand while remaining flexible when social media platforms do change.
The best way to do this is by creating and maintaining a social media strategy encompassing a plan for each platform. From content plans to channel best practices, an all-encompassing strategy is your source of truth as you pivot to the changes happening in the social media landscape.
WHY SHOULD I HAVE A SOCIAL MEDIA STRATEGY?
You might be thinking, “If social media is always changing, what’s the point of having a strategy?” A social media strategy is key because it outlines your core goals as a brand on social media. Each channel has nuances that users and brands adhere to in order to reach their audience while remaining authentic. The more platforms you add to your mix, the more important it is to keep this information organized for your internal stakeholders and anyone who may need to onboard to your brand communications strategy.
A social strategy can contain an abundance of information that can be useful to your teams as you promote your brand on social media. The core things we recommend adding to your strategy are:
Goals and objectives for the year
Metrics that you will use to measure performance
Content plan, tone, voice, and best practices for each channel