Just like every company says their employees are their most important asset, almost every marketer says they put the customer at the center of their efforts. But how do they do this? And how do we as an agency help our clients actually put the audience first and communicate with them at a human level — engaging in a dialogue rather than just a sales pitch?
It involves learning, listening, empathy, and understanding. When your brand engages and connects with your audiences authentically, it enables a better relationship with them. It also creates a more receptive audience for other conversations you might like to have with them (like a sales pitch).
Our panel of associates weigh in on how they keep marketing human, relevant, and meaningful and share what it’s like when marketing works on them and moves them to buy. Because after all, we’re consumers too.