Two Rivers Marketing wouldn't be here today without our talented, dedicated associates. So, we want you to meet them. Let's get to know editor Cathy Medina. She's got an eye for detail that goes well beyond spelling and grammar.
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What makes an effective banner ad? Laura sits down with one of our developers, Tim Mehlhorn, to learn some tips and best practices for designing a digital ad.
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Strategic brand storytelling doesn’t stop with the story framework. The next step is to put the framework into production and determine how you will measure the stories' success.
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Broadway’s record-setting musical, “Hamilton”, is a marketers content strategy dream. And we as marketers can learn three valuable lessons from it to improve our own content strategy.
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Around this time of year, businesses begin their annual strategic planning process for the next year. It’s typically a big deal for agencies and clients alike, because it shapes the key initiatives that need to be accomplished.
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Cross-functional relationships can be hard to manage at a full-service marketing agency. Here are 5 tips on how art director Jolene finds balance with account executives.
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Two Rivers Marketing wouldn't be here without our talented, dedicated associates. So, we want you to meet them. Let's get to know media planner/buyer Hope Waggoner. Thought you knew the difference between a tap shoe and a clog? Think again...
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Thirty-two years of writing for a living has made me familiar with having my work criticized. Learning to take criticism – and profiting from it – is more about developing an open mind than a thick skin.
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New to digital marketing? Understanding the complex jargon of this industry can be a challenge. Learn the difference between SEO and SEM, and why they work better together.
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At a recent (and fantastic) content strategy conference, Confab, I participated in a brand storytelling workshop by Brittney Dunkins to learn how companies can be more strategic about the stories they tell.
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