Let’s get to know Strategic Communications Supervisor Avery Amensen. You'll learn about a day in the life of Avery, her workplace must-haves, and some tips for summer activities in Des Moines.
Read more >>
U.S. work culture is bad about sharing results and collective knowledge. We’re stressed out, multi-taskers who finish a project and immediately move on to the next one. Break the bad habits and create a culture of sharing with these five tips.
Read more >>
A modern marketer like yourself needs a marketing tech stack. Learn how marketing platforms and tools can improve marketing across the customer life cycle.
Read more >>
It’s hard to drive business growth without selling something. And you need prospects/customers to sell to, so understanding what is important to them should be what is important to you as a business
Read more >>
Meaningless fluff should play no part in B2B marketing. Take a look at some of the most commonly used and least effective marketing descriptors, as well as a few tips for replacing them with more compelling information.
Read more >>
Voice and tone are basic tenets of writing, but few people know how to distinguish between the two. Understanding voice and tone, and how to apply them, can make the difference between presenting a unified brand or an inconsistent image.
Read more >>
Looking for fun in Iowa this summer? To make it easy for you to discover a delightful diversion, check out our list of Iowa summer events, celebrations, and venues.
Read more >>
Iowa is home to many talented musicians and avid music lovers of all genres, and it doesn’t hide that passion. Check out our list of music festivals in Iowa to experience this summer.
Read more >>
Language is ever-evolving, and some rules don’t always need to be followed. Check out these 6 grammar rules to break in your marketing content, helping you sound more human.
Read more >>
More often than not, cycling increases your hunger and thirst, which leads me to the nicest thing about biking around Iowa: the amazing trailside food, beverage, and brewery network.
Read more >>