Whether it’s an industry newsletter or marketing blog, Two Rivers Marketing leaders from every department are always looking for new ways to gain knowledge in their fields and add assets to their arsenals. Recently, we sat down with a few of our associates to find out where they go to find inspiration and insights.
Erin Fry — Social Media
One asset that Erin finds helpful is her subscription to Social Media Today. This newsletter keeps her up to speed on the latest platform updates, social strategy tips, and industry insights. Her other favorite resources help build social media knowledge.
Hillary Ferry — Digital
Moz is a good resource for SEO updates, news, and best practices. Their e-newsletter, The Moz Top 10, shares the most valuable recent articles about SEO and online marketing, so digital pros like Hillary can incorporate their findings into work for clients. She and her team also rely on other newsletters for digital insights.
Chris Beck — Client Services
Working in Des Moines, Chris stays connected to his industry and his community by reading the Business Record. Published by an Iowa-based media company, it provides award-winning journalism and design to tell the stories of local professionals and businesses. On a larger scale, he tunes in to a variety of national and global publications.
Patrick McGill — Strategy & Insights
SmartBrief is a service that compiles the best association and industry-specific newsletters for Patrick to choose from. With almost 300 options across 14 industries, there’s something for everyone. He also likes these resources to help him stay on top of strategy and insight trends.
Marisa McClellan — Media
For professionals like Marisa who work in media, AdAge is an invaluable resource. It covers the industry at a high level so that she can stay on top of the latest trends around the advertising world. She also turns to other industry news for knowledge and inspiration.
Patrick Baker — Client Services
The Hustle makes it easy for Patrick to make smart decisions fast by supplying him with the information he needs in an easy-to-consume format. The daily email is read by millions of industry pros who rely on it to stay up to date. In addition, he also checks out other key sources for the latest news and ideas.
Drew Jones — Creative
DesignClever offers a lot of great resources for creatives in search of inspiration for their work. Its blend of cutting edge copy and design work helps Drew look at old work in new ways, similar to his other go-to resources.
Zachary Keller — Strategic Communications
The Content Marketing Institute is one of Zachary’s go-to sources for information and inspiration. The site offers insight from other industry experts and a community in which to discuss the latest news and trends. He also consults other sources to stay in the know.
Want to learn more about how our leaders can put their knowledge to work to help your business?