Marketing Agency Evolution: Positioning 2RM for the Future

An ambitious long-range plan

Our goals include significant growth over the coming years. To do that, we must evolve our mindset, our structure, and our way of working — while building on our track record of success. We're excited to navigate the future with the same entrepreneurial spirit we’ve embraced for the past 23 years.

Two Rivers Marketing is organized around three simple principles, which are reflected in our evolving structure:

• Client experience – To continue to enhance and improve the client experience, we will demonstrate our value as an agency partner every day through our communications, strategic thinking, and integrated work. We are focused on partnering with our clients to drive tangible outcomes for their business.

• Collaboration – The changing buying behavior in the B2B sales cycle underscores the importance for seamless, integrated communication across marketing channels. Our commitment to delivering integrated work more efficiently and effectively will strengthen our partnerships and enable us to help our clients grow.

• Growth mindset – We will pursue growth in a way we haven’t before. At its core, this principle is about doing great work. When we do amazing things, we all benefit from it. For us, growth is not just measured by profit, the number of associates, or new clients. It is about all of us developing, learning, and advancing personally and professionally. When we learn, grow, and develop as an agency, so do our clients.

Our agency structure must undergo some changes to support these three principles and our planned growth. To fulfill our commitment to providing exceptional client experiences, delivering outstanding integrated work, and growing as an agency, we recently announced several role changes within our agency leadership to set the foundation for our future.

While our plans are ambitious, our core values remain: prioritizing strong client relationships and a commitment to helping our associates grow and succeed. These elements will stay at the heart of our work.

Relationships remain key

One of our greatest strengths as a top B2B marketing agency is our commitment to our clients. We know their products, services, and audiences — immersing ourselves in their industries — and we are committed to understanding their needs. We believe that building long-lasting relationships is at the core of our success, and these strong relationships will remain the foundation of our work.

This has helped put us in a leading position. For the third consecutive year, Two Rivers Marketing is ranked as a top 10 business-to-business marketing agency in the U.S., according to The B2B Marketing US Agencies Benchmarking Report 2023.

In the fast-paced world of B2B marketing, adaptation is the cornerstone of success. Our journey is a testament to the importance of evolving in an ever-changing landscape.

Commitment to associates

Our associates are the most important building block in our agency’s foundation. A skilled and adaptable workforce and our employee-owner mentality are critical pieces of our agency’s growth. Being an ESOP (employee stock ownership plan) company is a differentiator for Two Rivers Marketing, consistently bringing us talented and dedicated associates who are invested in our success. This is something our clients see every day.

When we provide the right support and empower our associates, they do great things, so we’re focused on giving them opportunities. Our agency's success is tied to continuous learning. Whether it's keeping up with the latest marketing trends, immersing ourselves in our client’s industries, or investing in our team's professional development, we've made learning a part of our DNA.

Agency evolution