

Feedback is important. It can help us grow in our careers, improve relationships, and shape products and services. Asking your dealers and distributors their opinion demonstrates that you value them, which helps create a strong connection to your brand and helps improve your channel marketing strategy.
Many companies take time to get customer feedback, while missing out on collecting input from their distribution channel. Never forget that your distribution channel is the key link from your brand to your customers and has access to information that can be incredibly valuable.
Whether it’s understanding the most important product features and benefits or difficult feedback about where you’re falling short or not offering something the competition is nailing. Dealer and distributor feedback can provide an early indication of what opportunities or challenges lie ahead. And, your dealers and distributors will notice when you incorporate their feedback. Demonstrating that you value their insights and want to hear from them reinforces their importance to your company.
Time is of the essence for both you, your dealers, and your distributors. Therefore, brevity is key when it comes to collecting feedback. Here are some quick options:
Consistency is key. The more your team reaches out to dealers and distributors for their feedback and opinions, the more you’ll strengthen your partnership with them. Two Rivers Marketing has a team dedicated and focused on dealer and distributor marketing. Reach out to us to learn more about our channel marketing philosophy and how we can help you strengthen your relationship with your dealers and distributors.