This month, we’re taking a closer look at the social media team here at Two Rivers Marketing. This week, Jess Manthe is sharing what the average day looks like in her life as a social media specialist.
My alarm goes off bright and early (for me) at 6:30. After hitting the snooze button too often, I scroll through my social apps to catch up on anything that’s happened overnight.
Get ready, grab my backpack, and take a nice morning stroll through the East Village to the office.
First thing at the office — hit the coffee machine for a latte. Second thing — run through unread emails to get the day’s action items and meetings.
No two days are the same when working in social media. Today I check paid ad performance and make optimizations to ensure we’re hitting our goals. I also check my clients’ overall ad budgets and update the 2RM team with any billing items.
I need a coffee refill. Please hold. *cue elevator music*
I hop on internal status meetings to give and get updates on projects. Plus, it’s always fun to catch up with my awesome coworkers. 😊
Now I create any UTM or CID tracking links for client posts, then schedule any remaining posts for the month or campaign.
Lunch! Often in the East Village or at home since I live close. I usually unplug from technology for lunch and read a few chapters of my latest read. (29 books and counting in 2022!)
Refreshed from lunch, we have a status meeting where our small (but mighty) team comes up with fun ways to promote 2RM associates and agency culture. We get to try a lot of fun, creative things!
Wait … did someone say there were treats in the breakroom? 👀 Better check that out quickly.
For the rest of the afternoon, I create content calendars for new campaigns or upcoming monthly content.
Using the metrics on what has performed well, I write post messaging and creative direction for our design teams.
I also always check for current trends that we could tie into.
Whew, the clock is winding down! ⏰ I take a final look through my email, knock out any last-minute things, and fill out that timesheet before the clock strikes 5.
No social emergencies, so it’s time to log off! After work, I’ll find a nice patio to spend happy hour with friends, cook something at home, or maybe finish a book. 😁