Archives - 'Undercurrent'

3 tips to keep up with 2014 marketing trends … all 6,174,938 of them

Have you recovered from the avalanche of “2014 forecasts” and “top trends to watch” this year? Every industry has its trends. Every... Read more>>

4 steps to a knockout trade show

Trade shows follow a very familiar pattern, no matter the industry. You want to make each show unique; however, you don’t need to... Read more>>

Winning CONEXPO-CON/AGG: Tips for Trade Show Success

Any manufacturer who invests in a trade show should ask these questions: What are we trying to accomplish? What does success look like at... Read more>>

Action! How YouTube Live is changing the game of video streaming

YouTube Live has brought live streaming of company events to mainstream audiences — it’s more broadcast than podcast! No longer... Read more>>