Archives - 'Undercurrent'

Celebrating our leaders: International Women’s Day

From leadership and growth to inspiration and parenthood, women leaders from around the globe share their stories. And International... Read more>>

Perks of working for an agency that cares

Hey there, Sydney here. First-time blogger. Newly hired associate. For those of you who don’t know me, I’m a content creator fresh out... Read more>>

Does good grammar matter in marketing anymore?

March 4 is National Grammar Day. But in today’s world of texting and tweeting, should good grammar* even be a concern? Should it be a... Read more>>

How you can benefit from a channel marketing program

 As a B2B agency, we often work with clients who sell through distribution channels. Which means we’re experts at reaching that... Read more>>

The flywheel: A new era of customer relationship management

Late last year at HubSpot’s INBOUND 2018 event, Brian Halligan, HubSpot’s founder and CEO, shed light on a new approach to inbound... Read more>>

Top 6 digital marketing trends of 2019

Wondering where to focus digital marketing efforts this year? From voice search to data privacy and beyond, here are six digital marketing... Read more>>

4 ways to create killer social media content at trade shows in 2019

Most B2B marketers know they should be using social media at trade shows, but how that looks in execution is very different than even two... Read more>>

How to survive an Iowa winter

There are two kinds of people. Either you get giddy with excitement as the latest winter storm approaches or you cringe at any news of... Read more>>

StrengthsFinder leans in to natural talents

According to Gallup, 33 percent of the American workforce is not engaged while at work. Looking closer, this is because too many people are... Read more>>

3 things you should know from MarketingProfs B2B Forum

It’s hard to believe it’s been two months since the MarketingProfs B2B Forum in San Francisco. During the conference, I attended one... Read more>>