Archives - 'Undercurrent'

Using social media to engage associates

Hate it or love it, social media plays a different role for each person, company and organization. Some fully embrace social media, while... Read more>>

OUTSIDE magazine names Two Rivers Marketing to list of Best Places to Work

The intro to OUTSIDE magazine’s list of the Best Places to Work identifies the key to getting on the list: “empowering employees to... Read more>>

International marketing education, experience in Des Moines

The beginning When I started my studies in Germany, it was totally clear to me that I wanted to spend a semester abroad. I chose a course... Read more>>

Establishing a video content strategy: Look before you leap

Our clients are increasingly interested in utilizing video as an important part of their overall marketing strategy, and as such, our video... Read more>>

5 things NOT to do at a trade show

There is nothing like starting a new job with a ticket to Las Vegas and being dropped in the middle of the largest construction trade show... Read more>>

Social September: Engaging Associates on Social Media

Leading the social media charge in an industrial B2B world is not an easy task. To date, companies in the industrial sector have been slow... Read more>>

How to tell your story: traditional media versus trade media

There have never been more outlets through which you can share news about your company and your industry, but sometimes, the opportunity of... Read more>>

How to measure your public relations plan

Ask the question “How do you measure PR?” and you will get varied answers. Some believe measuring public relations is as mythological... Read more>>

Should LinkedIn be part of your B2B social strategy?

There are many factors to consider when determining which social media channels should be part of your business strategy. Business... Read more>>

Crisis Communication: Step up and step out or be stepped on

In a crisis concerning your organization your spokesperson should quickly become the authoritative voice of information. Working in tandem... Read more>>