Archives - 'Undercurrent'

To app or not to app?

The question requires the same assessment process as building a website, print campaign, e-marketing planning, social effort or any other... Read more>>

Why marketers should care about the Google Hummingbird update

I geek out about content strategy. I’m not ashamed to admit that I’m a content nerd. Recently a couple of coworkers and I attended... Read more>>

5 Fast Content Strategy Insights from ConfabMN

Interested in content strategy but don’t know where to start? You’re not alone. This week more than 600 marketing professionals... Read more>>

5 need-to-know aspects of social media strategy

We recently attended the 2014 Social Media Strategy Summit in Chicago, where we had the opportunity to learn from industry professionals... Read more>>

Crisis Communication: Identify your vulnerabilities

In the first post of this crisis communication four-part series, we discussed the evolution of crisis and how audience demands and the... Read more>>

Fear not. Why marketers should just say no to fear.

More so than a lack of budget or organizational support. More so than changing customer perceptions or unexplainable market shifts. More... Read more>>

3 steps to develop a content strategy

We are at a time in mass communication when companies no longer simply push out messages to consumers to earn their business. Instead,... Read more>>

5 tips for creating an effective B2B social media strategy

Many B2B marketers agree that social media is an important tool to connect with customers. But when it comes down to it, many B2B companies... Read more>>

Crisis communication: The evolution of a crisis in business

Remember the good old days when a crisis was a crisis? You know ... fire, explosion, maybe a key executive gone bad or a product that... Read more>>

What happens at CONEXPO doesn’t stay at CONEXPO

We sure hope what happened in Vegas the week of CONEXPO-CON/AGG won’t stay in Vegas. After all, most of us work for months prior to the... Read more>>