Archives - 'Undercurrent'

Rise in voice search increases need for personalization and relevancy

“Google, what kind of welder should I get?” “Siri, where is the closest excavator dealer?” Voice search isn’t traditional... Read more>>

Teaching an old agency dog, a new 5 p.m. trick

You know how a dog tilts its head when he or she is trying to understand what you’re saying? That was me at 5 p.m. on November 24. I was... Read more>>

7 steps to create a content trip plan

Country music legend Johnny Cash sang it best, “I've been everywhere, man … crossed the deserts bare, man … breathed the mountain... Read more>>

5 social trends to watch for in 2018

Video continues to dominate Creating and sharing authentic content on social media is critical for brands looking to foster long-term... Read more>>

5 trends that are moving video forward in 2018 and beyond

You’ve seen the statistics about the power of video as part of a comprehensive marketing mix. Numbers like the 500 million people who... Read more>>

Why you should stop doing what you’ve always done

The start of a new year is a time for reflection and making personal resolutions. Companies should also reflect and evaluate their... Read more>>

12 most popular Undercurrent blog posts of 2017

2017 was another great year for our agency blog. Two Rivers Marketing associates wrote on a range of topics from trends in digital... Read more>>

5 tips to create a report people will actually use

The anticipation, the allure, the suspense – it’s almost too exciting to sleep. I get it, I really do. Reporting on analytics from a... Read more>>

Digital marketing trends to look for in 2018

Public relations specialist Avery Amensen sat down with our digital marketing director Hillary Ferry to discuss trends she’s keeping an... Read more>>

Giving back all year round

'Tis the season for giving. As Two Rivers Marketing celebrates the holidays and reflects on all there is to be thankful for in 2017, we... Read more>>