Archives - 'Undercurrent'

Embracing the evolving digital landscape

Two Rivers Marketing never shies away from a challenge. As a matter of fact, we pride ourselves on “challenging the current” every day... Read more>>

Two Rivers Marketing video campaign earns Judge’s Choice award

At the 2018 Des Moines American Advertising Awards, Two Rivers Marketing received a Silver Judge’s Choice Award for a series of videos it... Read more>>

8 common email marketing mistakes

Fact time: I love email marketing. For a few reasons. Mainly, it’s because I’m just your average gal on a budget, and I enjoy seeing... Read more>>

3 best practices to bring magic to your experiential marketing

I recently took a trip to one of my dream destinations: The Wizarding World of Harry Potter. For you muggles (non-magic folk) who aren’t... Read more>>

The mega-list of 2018 marketing conferences

Learn something new every day. That was my grandmother’s motto. I’m always looking for opportunities to learn and grow in my personal... Read more>>

People are people, and they expect innovative B2B marketing

There are many truly amazing experiences (mostly digitally enabled) consumers have today that were completely unthinkable 15, 10, or even... Read more>>

4 reasons to keep an eye on your competitors’ social media

Social media platforms afford brands many opportunities to further their business goals, often with an emphasis on strengthening the... Read more>>

Influencer marketing: The only article you need

People want and consume more content across more channels than ever before. Influencers, especially in the social space, play a critical... Read more>>

Rise in voice search increases need for personalization and relevancy

“Google, what kind of welder should I get?” “Siri, where is the closest excavator dealer?” Voice search isn’t traditional... Read more>>

Teaching an old agency dog, a new 5 p.m. trick

You know how a dog tilts its head when he or she is trying to understand what you’re saying? That was me at 5 p.m. on November 24. I was... Read more>>