Archives - 'Undercurrent'

Find your happy place with Iowa summer activities

There’s no excuse to be bored in the heartland, especially during the summertime. To make it easy for you to discover a delightful... Read more>>

Best Iowa music festivals: Why you need to check them out

Yes, you read that correctly: “Iowa” and “music festivals” in the same sentence. We’re not just cornfields and pork here.... Read more>>

6 grammar rules to break for your marketing content

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be. Formality has a time... Read more>>

Exploring the best hiking and bike trails in Iowa

More often than not, cycling increases your hunger and thirst, which leads me to the nicest thing about biking around Iowa: the amazing... Read more>>

How to convince your sales team to use LinkedIn

Not all social networks are created equal. Understanding the types of content you’ll find and the reasons audiences use each... Read more>>

Three tips to optimize your content for voice search

“Hey, Alexa, how do I optimize my content for voice search?” If only it was that easy! The rise of voice searches — when a user... Read more>>

The gold(fish) standard of agency culture

You’re probably tired of hearing us say this, but it’s true — there’s something unique about working at an agency. And it’s even... Read more>>

How to harness the power of heat maps to improve your users’ experience

Heat maps are data visualization tools that track your customer's journey through your website to show how they use it. Q&A with Steve... Read more>>

How to create social media content from anywhere

Social media content isn’t something you churn out from behind a desk anymore. It’s everywhere, so you have to be too. Below,... Read more>>

How to create buyer personas that work for your company

You’re just seven steps away from awesome audience personas. A well-researched buyer persona is probably the single-greatest tool you... Read more>>