Archives - 'Undercurrent'

14 ways Instagram is upping its game in 2017

While the speculation pendulum has swung back and forth regarding the future of Instagram, the social media platform touted it had over 700... Read more>>

6 questions to help you evaluate your digital marketing strategy

Can you believe 2017 is already more than halfway over? While summer is a great excuse to get outdoors and crack open your favorite... Read more>>

Do your research before starting annual marketing plans

Summer is by far my favorite time of year – both in my personal and professional life. A big reason that I enjoy summer at work is... Read more>>

Breaking into blogging using benchmarks and baselines

This is my first time writing a blog post. Ever. I consume social media every day and read several blogs ranging from analytical to DIY to... Read more>>

Give the people what they want: easy comparison shopping

Comparison shopping is a basic consumer behavior. We all do it — and frequently. Try to think about the last time you made a significant... Read more>>

Getting noticed in a crowd of 128,000

Thousands of people. Towering machines. There were a million things to look at, and seemingly a million different pathways to get... Read more>>

How to make the most out of feedback from dealers and distributors

How often do you ask your dealers and distributors for their opinions? Do you regularly schedule input sessions or conduct surveys to... Read more>>

Are social media trolls really that scary?

Customer service and your brand’s social media presence go hand in hand, but how you distinguish between and respond to genuine customer... Read more>>

Perk up your employees with unexpected benefits

Ah, summer. Growing up, it meant sleep-away camps, putting in some serious hours at the pool and, above all else, a three-month break from... Read more>>

SSL certificate 101: What you need to know

In Google’s 2016 State of Website Security report, it was shared there was a 32 percent increase in the number of hacked sites in 2016... Read more>>