Archives - 'Undercurrent'

How to create buyer personas that work for your company

You’re just seven steps away from awesome audience personas. A well-researched buyer persona is probably the single-greatest tool you... Read more>>

Six aspects of agency life everyone must conquer

“What’s it like to work at an advertising agency?” For the past several years, I’ve had the pleasure of being a guest speaker... Read more>>

How to optimize content for a Google featured snippet

If you’ve ever done a Google search, you know what a featured snippet is even if you didn’t know what it’s called. This is a featured... Read more>>

Join the flock at the 12th Annual YESS Duck Derby

  Updated April 2, 2019 — Now that the dust has settled from April Fools’ Day, Two Rivers Marketing is honored to continue... Read more>>

9 shows we’re watching right now

One of the perks of working at Two Rivers Marketing is the emphasis on work-life balance. When 5 p.m. rolls around, we go live our lives... Read more>>

Important platform updates and social media marketing trends in 2019

There were 2.5 billion social media users worldwide in 2018, and that number is expected to pass 3 billion by 2021. With that many people... Read more>>

Marketing automation basics: Answers to 4 common questions

Today’s consumers demand that companies respond faster than ever and with more relevant, personalized content. That’s why many brands... Read more>>

Celebrating our leaders: International Women’s Day

From leadership and growth to inspiration and parenthood, women leaders from around the globe share their stories. And International... Read more>>

Perks of working for an agency that cares

Hey there, Sydney here. First-time blogger. Newly hired associate. For those of you who don’t know me, I’m a content creator fresh out... Read more>>

How you can benefit from a channel marketing program

 As a B2B agency, we often work with clients who sell through distribution channels. Which means we’re experts at reaching that... Read more>>