Archives - 'Undercurrent'

Beat the heat with our favorite central Iowa ice cream shops

When the weather app still displays temperatures starting with the number nine, venturing outdoors can seem less and less worth the... Read more>>

10 reasons to create social media content for your dealers

Thanks to your rockin’ marketing team, your brand’s national social channels are serving up awesome content. But your dealers?... Read more>>

What to expect from a media training

The way a company presents itself to the media can make or break its reputation, which is why many organizations take advantage of... Read more>>

How to turn your internship into an offer

After all the years of lectures, books, exams, and changing your major once or twice, you can finally start to see the light at the... Read more>>

Get 2 Know Avery Amensen

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to... Read more>>

How to create a culture of project sharing

Know why YouTube videos -- whether it’s someone playing a video game or showing us what makeup products they just bought -- are so... Read more>>

How to get the most out of your marketing tech stack

As the digital marketing landscape continues to evolve, so do your customers’ expectations for a connected and personalized... Read more>>

Connect with your audience: Lessons from the ANA Masters of B2B Marketing Conference

I had the opportunity in late May to attend the ANA Masters of B2B Marketing Conference in Chicago. Agencies and B2B brands met to... Read more>>

How to remove fluff from your B2B content

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep... Read more>>

Mean what you say: the difference between brand voice and tone

Voice and tone are basic tenets of writing. But can you actually explain the difference between voice and tone? Can you use them to... Read more>>