Archives - 'Undercurrent'

The flywheel: A new era of customer relationship management

Late last year at HubSpot’s INBOUND 2018 event, Brian Halligan, HubSpot’s founder and CEO, shed light on a new approach to inbound... Read more>>

Top 6 digital marketing trends of 2019

Wondering where to focus digital marketing efforts this year? From voice search to data privacy and beyond, here are six digital marketing... Read more>>

4 ways to create killer social media at trade shows in 2019

Most B2B marketers know they should be using social media at trade shows, but how that looks in execution is very different than even two... Read more>>

How to survive an Iowa winter

There are two kinds of people. Either you get giddy with excitement as the latest winter storm approaches or you cringe at any news of... Read more>>

StrengthsFinder leans in to natural talents

According to Gallup, 33 percent of the American workforce is not engaged while at work. Looking closer, this is because too many people are... Read more>>

3 things you should know from MarketingProfs B2B Forum

It’s hard to believe it’s been two months since the MarketingProfs B2B Forum in San Francisco. During the conference, I attended one... Read more>>

Lead Singer Lincoln has an eye for design

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to know... Read more>>

Your workspace: It’s a vibe

As a first-time blogger, I’d like to do a quick introduction. My name is Avery Amensen. I’m on the public relations team here at Two... Read more>>

Influencer marketing: Finding your influencer

Influencer marketing can help your brand gain credibility with your target audience. Influencers are a clear authority in their industry... Read more>>

Elevate your video marketing strategy with drones: 3 best practices

Some of the best high-tech holiday gifts are ones that take you where the action is. On Christmas morning, thousands of people... Read more>>