Archives - 'Undercurrent'

The nest is empty. Let’s party.

I have two daughters, ages 23 and 27. One lives in Sioux City, Iowa, and the other lives in Denver, Colorado. My wife, Rhonda, and I have... Read more>>

Gratitude: A note to an agency that invests in its associates

Did you know Two Rivers Marketing invests in its associates? Probably, considering we write about it quite a bit. But this week, I wanted... Read more>>

How to write for SEO (and humans, too!)

When writing content to rank in search, it can be easy to focus on creating content for search engines and lose track of the ultimate goal:... Read more>>

Multi-Talented Marketer Greg

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to know... Read more>>

PPC vs. SEM: The rise and fall of pay-per-click

In the beginning (circa 2000 for the digital world), there was pay-per-click (PPC), and it ruled the online world, so much so that all of... Read more>>

Employee wellness programs benefit health and budgets

In October 2017, I signed my name on the dotted line. Swiped my credit card. Bought the gear. Attached the membership keychain to my car... Read more>>

Follow these tips to enhance your earned, paid, and owned content

I recently attended the 2018 Public Relations Society of America International Conference. This year’s theme was communications... Read more>>

The top 10 podcasts we’re listening to now

Chances are, you listen to something during the workday. A carefully curated playlist or ambient sounds while you check off items on your... Read more>>

With data, Jill is always sure

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to know... Read more>>

Is relocating for a job worth it?

At almost 24 years old, I graduated college, started working full time on campus, and had my routine set in small-town Wisconsin. So, how... Read more>>