Archives - 'Strategic Positioning'

Six ways to use LinkedIn for B2B marketing

LinkedIn is the world’s largest professional network on the internet with more than 450 million members in over 200 countries and... Read more>>

How to connect with your B2B audience on Facebook

Realistically, we all know that Facebook is not the place to sell, sell, sell. But deep down, we still want to. After all, the goal... Read more>>

11 social media trends to plan for in 2017

Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>

Content Marketing World 2016: content marketing isn’t child’s play

For a conference that featured a speaker from LEGO, references to the three little pigs, a comedian (Michael Jr.), a content marketing... Read more>>

6 tips for marketing to millennials

There are nearly 80 million millennials in the U.S. today — that’s almost one-fourth of the total population. With an annual buying... Read more>>

Should you rethink your annual marketing plan?

Customers have more power than ever, so it’s important to think about how you’re reaching them with your annual marketing plan. This... Read more>>

Trying to get fired may keep you in your job

This fall I had the pleasure of joining a client to attend Brand ManageCamp in Las Vegas. This led to many, many Brand Camp jokes, and two... Read more>>

The key to being thankful and happy all year-round

There is a quote that says, “It is not happy people who are thankful. It is thankful people who are happy.” As an agency, we are... Read more>>

Getting the most from your agency relationship

There was an article in Ad Age earlier this year that caught my attention: “Agencies: Stop thinking like a vendor and act like a... Read more>>

Happy Manufacturing Day

Our agency is housed in a former parts warehouse for General Motors; the refurbished GM sign hangs above us, and the freight elevator from... Read more>>