Archives - 'Strategic Positioning'

Strategic planning: What agencies need to know from clients

Around this time of year, businesses begin their annual strategic planning process for the next year. It’s typically a big deal for... Read more>>

A place at the table for communicators

Chief marketing officers successfully crashed the c-suite party, now it’s time to make room for the CCO.   The CMO position... Read more>>

Do your research before starting annual marketing plans

Summer is by far my favorite time of year – both in my personal and professional life. A big reason that I enjoy summer at work is... Read more>>

Give the people what they want: easy comparison shopping

Comparison shopping is a basic consumer behavior. We all do it — and frequently. Try to think about the last time you made a significant... Read more>>

Harnessing on-site search

Google recently announced plans to shutter Google Site Search (GSS), a subscription-based tool that allowed websites to harness the... Read more>>

Setting goals to save marketing dollars

I set a goal a few weeks ago to finish this blog post about goal setting on time. I’m usually pretty good about meeting those kinds of... Read more>>

So you want to start a company blog

Do you have what it takes? When companies start down the content marketing path, one of the first big ideas someone inevitably suggests... Read more>>

6 SEO trends to watch in 2017

SEO trends in 2017 reinforce an important message: to be successful, approach SEO as a means to answer your customer’s questions, not as... Read more>>

How to make the most of seasonal B2B web traffic

The holidays are upon us, which means your B2B web traffic is likely smack dab in the middle of its end-of-year slump. It also means that... Read more>>

5 digital marketing tips to help you go the distance

As marketers, we're all running the same race to connect with our customers and meet our business goals. As we take our positions at the... Read more>>