Archives - 'Social Media'

3 easy ways to use Instagram for business

If Instagram isn’t already part of your social media strategy, it might be worth checking out Instagram for business. It's currently the... Read more>>

Does your event need a Snapchat Geofilter?

Each social media platform has its niche. Instagram is known for stunning photography. Twitter is a source for breaking news. And Snapchat... Read more>>

What the Facebook data scandal means for marketers

Unless you’ve been living under a rock like Patrick from Spongebob Squarepants, you’ve probably seen news stories about the Facebook... Read more>>

4 reasons to keep an eye on your competitors’ social media

Social media platforms afford brands many opportunities to further their business goals, often with an emphasis on strengthening the... Read more>>

Is Facebook the new preferred B2B social channel?

With 2018 planning around the corner, it’s time to start thinking about what social channels your brand is going to invest in next year... Read more>>

14 ways Instagram is upping its game in 2017

While the speculation pendulum has swung back and forth regarding the future of Instagram, the social media platform touted it had over 700... Read more>>

Are social media trolls really that scary?

Customer service and your brand’s social media presence go hand in hand, but how you distinguish between and respond to genuine customer... Read more>>

Gen Z and social media privacy

Earlier this year, I had a first-year Drake University student shadow me to learn more about my role as a social media specialist. One of... Read more>>

Should your brand use search as a CTA?

A new TV commercial series featuring actress Mindy Kaling has viewers reaching for their devices to Google “That place where Coke... Read more>>

3 ways the campaign has affected brands

Campaign season in Iowa lasts about a year and a half. Iowa is the starting line for primary season, which means candidates started... Read more>>