Archives - 'Social Media'

4 reasons to keep an eye on your competitors’ social media

Social media platforms afford brands many opportunities to further their business goals, often with an emphasis on strengthening the... Read more>>

Is Facebook the new preferred B2B social channel?

With 2018 planning around the corner, it’s time to start thinking about what social channels your brand is going to invest in next year... Read more>>

14 ways Instagram is upping its game in 2017

While the speculation pendulum has swung back and forth regarding the future of Instagram, the social media platform touted it had over 700... Read more>>

Are social media trolls really that scary?

Customer service and your brand’s social media presence go hand in hand, but how you distinguish between and respond to genuine customer... Read more>>

Gen Z and social media privacy

Earlier this year, I had a first-year Drake University student shadow me to learn more about my role as a social media specialist. One of... Read more>>

Should your brand use search as a CTA?

A new TV commercial series featuring actress Mindy Kaling has viewers reaching for their devices to Google “That place where Coke... Read more>>

3 ways the campaign has affected brands

Campaign season in Iowa lasts about a year and a half. Iowa is the starting line for primary season, which means candidates started... Read more>>

Six ways to use LinkedIn for B2B marketing

LinkedIn is the world’s largest professional network on the internet with more than 450 million members in over 200 countries and... Read more>>

How to connect with your B2B audience on Facebook

Realistically, we all know that Facebook is not the place to sell, sell, sell. But deep down, we still want to. After all, the goal... Read more>>

11 social media trends to plan for in 2017

Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>