Archives - 'Social Media'

14 ways Instagram is upping its game in 2017

While the speculation pendulum has swung back and forth regarding the future of Instagram, the social media platform touted it had over 700... Read more>>

Are social media trolls really that scary?

Customer service and your brand’s social media presence go hand in hand, but how you distinguish between and respond to genuine customer... Read more>>

Gen Z and social media privacy

Earlier this year, I had a first-year Drake University student shadow me to learn more about my role as a social media specialist. One of... Read more>>

Should your brand use search as a CTA?

A new TV commercial series featuring actress Mindy Kaling has viewers reaching for their devices to Google “That place where Coke... Read more>>

3 ways the campaign has affected brands

Campaign season in Iowa lasts about a year and a half. Iowa is the starting line for primary season, which means candidates started... Read more>>

Six ways to use LinkedIn for B2B marketing

LinkedIn is the world’s largest professional network on the internet with more than 450 million members in over 200 countries and... Read more>>

How to connect with your B2B audience on Facebook

Realistically, we all know that Facebook is not the place to sell, sell, sell. But deep down, we still want to. After all, the goal... Read more>>

11 social media trends to plan for in 2017

Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>

Social September: let’s kick it old school

Celebrating social media through old-fashioned mediums   All month long, Two Rivers Marketing is celebrating the art of social media.... Read more>>

7 preventable mishaps a social media strategy will help you avoid

“Quick! We need to be on this new social media channel.” “I want to create a blog and start our own podcast!” “Let’s do a... Read more>>