Archives - 'Social Media'

Tailoring content: How to be effective with your social media marketing mix

Unlike Keesia Wirt, who wrote part one of this series, my background isn’t in long-form content writing. For over a decade I’ve... Read more>>

How to write for social media: 5 best practices to nail it

  Early in my career, I wrote investigative news articles, heartfelt magazine stories, and thoughtful editorials. Of the... Read more>>

3 easy ways to use Instagram for business

If Instagram isn’t already part of your social media strategy, it might be worth checking out Instagram for business. It's currently the... Read more>>

Does your event need a Snapchat Geofilter?

Each social media platform has its niche. Instagram is known for stunning photography. Twitter is a source for breaking news. And Snapchat... Read more>>

What the Facebook data scandal means for marketers

Unless you’ve been living under a rock like Patrick from Spongebob Squarepants, you’ve probably seen news stories about the Facebook... Read more>>

4 reasons to keep an eye on your competitors’ social media

Social media platforms afford brands many opportunities to further their business goals, often with an emphasis on strengthening the... Read more>>

Is Facebook the new preferred B2B social channel?

With 2018 planning around the corner, it’s time to start thinking about what social channels your brand is going to invest in next year... Read more>>

14 ways Instagram is upping its game in 2017

While the speculation pendulum has swung back and forth regarding the future of Instagram, the social media platform touted it had over 700... Read more>>

Are social media trolls really that scary?

Customer service and your brand’s social media presence go hand in hand, but how you distinguish between and respond to genuine customer... Read more>>

Gen Z and social media privacy

Earlier this year, I had a first-year Drake University student shadow me to learn more about my role as a social media specialist. One of... Read more>>