Archives - 'Public Relations'

Blurred lines: The success of native advertising

“Am I looking at an ad or a link to a legitimate article?” This is a question I’ve asked myself a lot in the last year. As media... Read more>>

5 steps to promote your company’s community involvement … the right way

It’s the holiday season, so what better time than now to talk about “giving” as it relates to your company initiatives — giving is... Read more>>

5 things NOT to do at a trade show

There is nothing like starting a new job with a ticket to Las Vegas and being dropped in the middle of the largest construction trade show... Read more>>

How to tell your story: traditional media versus trade media

There have never been more outlets through which you can share news about your company and your industry, but sometimes, the opportunity of... Read more>>

How to measure your public relations plan

Ask the question “How do you measure PR?” and you will get varied answers. Some believe measuring public relations is as mythological... Read more>>

Crisis Communication: Step up and step out or be stepped on

In a crisis concerning your organization your spokesperson should quickly become the authoritative voice of information. Working in tandem... Read more>>

Crisis Communication: Have a plan

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin Benjamin Franklin never had to worry about a social media... Read more>>

Crisis communication: The evolution of a crisis in business

Remember the good old days when a crisis was a crisis? You know ... fire, explosion, maybe a key executive gone bad or a product that... Read more>>

What happens at CONEXPO doesn’t stay at CONEXPO

We sure hope what happened in Vegas the week of CONEXPO-CON/AGG won’t stay in Vegas. After all, most of us work for months prior to the... Read more>>

4 steps to a knockout trade show

Trade shows follow a very familiar pattern, no matter the industry. You want to make each show unique; however, you don’t need to... Read more>>