Archives - 'Public Relations'

How to become more strategic at trade shows

You are about to attend a trade show. While most of your duties will involve standing, smiling, greeting visitors, answering questions and... Read more>>

5 lessons professional wrestling can teach marketers and creatives

Imagine having to write, create and produce seven-plus hours of engaging television content, promoting your brand and products every week... Read more>>

5 ways marketers can learn outside the office

There is only so much learning employees can do from their desks inside an advertising agency — or any company, for that matter. You can... Read more>>

Put a little spring in your goal

I bought my twin sons pogo sticks for their birthday. “This was a terrible idea,” my husband whispered to me as we tottered down the... Read more>>

What Irish pubs and custom publications have in common

When I was 20, I packed my bags in a bitter January, flew out of Kansas City and 36 hours later made my way into Galway, Ireland, for the... Read more>>

In a crisis, rolling out the dark page remains a communication fundamental

I’ve heard discussion among crisis communicators that social media has negated the need for company website dark pages. Dark pages live... Read more>>

When the shoe fits

On Saturday morning, for the first time in two years, I went into a shoe store to buy myself a new pair of shoes. I emphasize myself... Read more>>

Lessons in branding from 6-year-olds

My husband and I are parents to 6-year-old identical twin boys. Sometimes, I find myself loving them in a way that makes me want to put... Read more>>

Blurred lines: The success of native advertising

“Am I looking at an ad or a link to a legitimate article?” This is a question I’ve asked myself a lot in the last year. As media... Read more>>

5 steps to promote your company’s community involvement … the right way

It’s the holiday season, so what better time than now to talk about “giving” as it relates to your company initiatives — giving is... Read more>>