Archives - 'Public Relations'

Follow these tips to enhance your earned, paid, and owned content

I recently attended the 2018 Public Relations Society of America International Conference. This year’s theme was communications... Read more>>

How to do a “Gross” interview

Five days a week, the entire nation is given a gift. One full hour of pure interviewing gold is generously broadcast across the country,... Read more>>

Why I don’t regret leaving TV news for PR

I never considered myself famous, and I didn’t need to. I became a journalist to entertain, inform, and inspire people. Since high school... Read more>>

Two Rivers Marketing wins Best of Show at 2016 Construction Marketing STAR Awards

Two Rivers Marketing was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for marketing... Read more>>

You know you work in public relations when…

For all the PR pros out there, we feel you — and we compiled a list of some of the other ways you know you work in the PR... Read more>>

The proof is in the pudding — measuring your editor event’s success

How does a company measure its return on investment from an editor dinner or event tied to a trade show? It is undoubtedly one of the first... Read more>>

Turning water into “Lemonade”

You want your company in the news, but all anybody seems to be talking about is Beyoncé’s “Lemonade” or Steph Curry or the... Read more>>

You know you’re a social media manager when…

  In honor of Social Media Day 2016, we’re giving you a glimpse into the mind of a social media community manager. Eight... Read more>>

3 ways to make your PR pitch count

“I’m having the hardest time getting editors to care about it.” This week I led a PR roundtable discussion with a number of marketing... Read more>>

Enough with fluff

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep reading? If... Read more>>