A Two Rivers Marketing Blog
Archives - 'Media Buying'
In the beginning (circa 2000 for the digital world), there was pay-per-click (PPC), and it ruled the online world, so much so that all of... Read more>>
Digital advertising is like getting a new iPhone. By the time you upgrade, Apple is putting out a newer, more advanced phone. Sure, you can... Read more>>
E-commerce is more than a way to drive transactions. It’s a tool to evolve your customer relationships, build brand affinity, provide a... Read more>>
There is an old advertising adage that says “I know that half of my advertising is working, but the problem is that I don’t know which... Read more>>
Planning season is just around the corner, when media teams will begin to sit down to develop strategic media campaigns. For the campaign,... Read more>>