Archives - 'Marketing Insights'

Data-driven attribution: Road map to purchase, detours on the way

Buzzword, buzzword, buzzword. Data-driven attribution models is not a new concept, but it seems to have had a resurgence in the last... Read more>>

8 common email marketing mistakes

Fact time: I love email marketing. For a few reasons. Mainly, it’s because I’m just your average gal on a budget, and I enjoy seeing... Read more>>

People are people, and they expect innovative B2B marketing

There are many truly amazing experiences (mostly digitally enabled) consumers have today that were completely unthinkable 15, 10, or even... Read more>>

Why you should stop doing what you’ve always done

The start of a new year is a time for reflection and making personal resolutions. Companies should also reflect and evaluate their... Read more>>

5 tips to create a report people will actually use

The anticipation, the allure, the suspense – it’s almost too exciting to sleep. I get it, I really do. Reporting on analytics from a... Read more>>

Take a closer look at research types and reporting

In my last blog post, I explained why it’s important for marketing and communication departments to include research in their annual... Read more>>

Enough talk about data. Let’s do something!

The story’s been written thousands — if not millions — of times already. Data is the next big thing in marketing. Actually, it is the... Read more>>

11 social media trends to plan for in 2017

Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>

Should you rethink your annual marketing plan?

Customers have more power than ever, so it’s important to think about how you’re reaching them with your annual marketing plan. This... Read more>>

Striving to find insights

“The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody... Read more>>