Archives - 'Marketing Insights'

5 reasons why measuring marketing effectiveness is so hard

Your team has strategized, organized, and come up with a killer marketing campaign ready for execution. Fast forward three months: the... Read more>>

Connect with your audience: Lessons from the ANA Masters of B2B Marketing Conference

I had the opportunity in late May to attend the ANA Masters of B2B Marketing Conference in Chicago. Agencies and B2B brands met to... Read more>>

3 things you should know from MarketingProfs B2B Forum

It’s hard to believe it’s been two months since the MarketingProfs B2B Forum in San Francisco. During the conference, I attended one... Read more>>

Data-driven attribution: Road map to purchase, detours on the way

Buzzword, buzzword, buzzword. Data-driven attribution models is not a new concept, but it seems to have had a resurgence in the last... Read more>>

8 common email marketing mistakes

Fact time: I love email marketing. For a few reasons. Mainly, it’s because I’m just your average gal on a budget, and I enjoy seeing... Read more>>

People are people, and they expect innovative B2B marketing

There are many truly amazing experiences (mostly digitally enabled) consumers have today that were completely unthinkable 15, 10, or even... Read more>>

Why you should stop doing what you’ve always done

The start of a new year is a time for reflection and making personal resolutions. Companies should also reflect and evaluate their... Read more>>

5 tips to create a report people will actually use

The anticipation, the allure, the suspense – it’s almost too exciting to sleep. I get it, I really do. Reporting on analytics from a... Read more>>

Take a closer look at research types and reporting

In my last blog post, I explained why it’s important for marketing and communication departments to include research in their annual... Read more>>

Enough talk about data. Let’s do something!

The story’s been written thousands — if not millions — of times already. Data is the next big thing in marketing. Actually, it is the... Read more>>