Archives - 'Digital Marketing'

Rise in voice search increases need for personalization and relevancy

“Google, what kind of welder should I get?” “Siri, where is the closest excavator dealer?” Voice search isn’t traditional... Read more>>

Digital marketing trends to look for in 2018

Public relations specialist Avery Amensen sat down with our digital marketing director Hillary Ferry to discuss trends she’s keeping an... Read more>>

Are you using Google to its fullest potential?

How many times a day do you use Google? You likely use it daily to search for information. You probably watch YouTube videos every now and... Read more>>

4 easy-to-use SEO tools from Digital Summit Minneapolis

“All marketing is digital.” This is a phrase I’ve heard several times around the agency. And it makes sense. Digital marketers... Read more>>

What does it mean for your website to be 508 compliant in 2017?

At Two Rivers Marketing, a common challenge our clients face centers around how to stay accessible and relevant to consumers in an... Read more>>

6 questions to help you evaluate your digital marketing strategy

Can you believe 2017 is already more than halfway over? While summer is a great excuse to get outdoors and crack open your favorite... Read more>>

SSL certificate 101: What you need to know

In Google’s 2016 State of Website Security report, it was shared there was a 32 percent increase in the number of hacked sites in 2016... Read more>>

Harnessing on-site search

Google recently announced plans to shutter Google Site Search (GSS), a subscription-based tool that allowed websites to harness the... Read more>>

Should your brand use search as a CTA?

A new TV commercial series featuring actress Mindy Kaling has viewers reaching for their devices to Google “That place where Coke... Read more>>

6 SEO trends to watch in 2017

SEO trends in 2017 reinforce an important message: to be successful, approach SEO as a means to answer your customer’s questions, not as... Read more>>