Archives - 'Digital Marketing'

SEO vs. SEM: What’s the difference?

New to digital marketing? Understanding the complex jargon of this industry can be a challenge. In a world of CPC, CTR, and PPC, we’re... Read more>>

The automated advantage: 6 key components of marketing automation

If you’re a present-day marketer, you’ve probably become familiar with the term “marketing automation.” Maybe you’ve just heard... Read more>>

Embracing the evolving digital landscape

Two Rivers Marketing never shies away from a challenge. As a matter of fact, we pride ourselves on “challenging the current” every day... Read more>>

Rise in voice search increases need for personalization and relevancy

“Google, what kind of welder should I get?” “Siri, where is the closest excavator dealer?” Voice search isn’t traditional... Read more>>

Digital marketing trends to look for in 2018

Public relations specialist Avery Amensen sat down with our digital marketing director Hillary Ferry to discuss trends she’s keeping an... Read more>>

Are you using Google to its fullest potential?

How many times a day do you use Google? You likely use it daily to search for information. You probably watch YouTube videos every now and... Read more>>

4 easy-to-use SEO tools from Digital Summit Minneapolis

“All marketing is digital.” This is a phrase I’ve heard several times around the agency. And it makes sense. Digital marketers... Read more>>

What does it mean for your website to be 508 compliant in 2017?

At Two Rivers Marketing, a common challenge our clients face centers around how to stay accessible and relevant to consumers in an... Read more>>

6 questions to help you evaluate your digital marketing strategy

Can you believe 2017 is already more than halfway over? While summer is a great excuse to get outdoors and crack open your favorite... Read more>>

SSL certificate 101: What you need to know

In Google’s 2016 State of Website Security report, it was shared there was a 32 percent increase in the number of hacked sites in 2016... Read more>>