Archives - 'Digital Marketing'

How to optimize content for a Google featured snippet

If you’ve ever done a Google search, you know what a featured snippet is even if you didn’t know what it’s called. This is a featured... Read more>>

Important platform updates and social media marketing trends in 2019

There were 2.5 billion social media users worldwide in 2018, and that number is expected to pass 3 billion by 2021. With that many people... Read more>>

Marketing automation basics: Answers to 4 common questions

Today’s consumers demand that companies respond faster than ever and with more relevant, personalized content. That’s why many brands... Read more>>

The flywheel: A new era of customer relationship management

Late last year at HubSpot’s INBOUND 2018 event, Brian Halligan, HubSpot’s founder and CEO, shed light on a new approach to inbound... Read more>>

Top 6 digital marketing trends of 2019

Wondering where to focus digital marketing efforts this year? From voice search to data privacy and beyond, here are six digital marketing... Read more>>

4 ways to create killer social media content at trade shows in 2019

Most B2B marketers know they should be using social media at trade shows, but how that looks in execution is very different than even two... Read more>>

How to write for SEO (and humans, too!)

When writing content to rank in search, it can be easy to focus on creating content for search engines and lose track of the ultimate goal:... Read more>>

Digital marketing in 2018: A glossary every marketer should have

To call the world of digital marketing fast-paced is an understatement. The digital landscape is always evolving with state-of-the-art... Read more>>

Marketing trends in 2018 that will help you engage your audience

The intersection between digital technology and business has never been more evolved and dynamic. Marketing trends in 2018 range from... Read more>>

How to conquer the banner ad 5-second rule

You’ve heard of the 5-second rule when it comes to dropping food on the ground, right? For me, it’s a 0-second rule, but to each their... Read more>>