Archives - 'Content Marketing'

How to define your content marketing needs

If you’re selling cereal and toilet paper, your customers are in the market for your products on a monthly, or even weekly, basis. But... Read more>>

12 most popular Undercurrent blog posts of 2015

When you write, rewrite, tweak and toil over a blog post, you hope all 3 billion Internet users read it, love it and share it. (There’s... Read more>>

The mega-list of 2016 content conferences

Make 2016 the year you learn something new to advance your career. This global list of content conferences and marketing events could... Read more>>

7 easy ideas for creating content during the holidays

As the year winds down, many marketers find themselves staring at a dwindling supply of new content for their owned channels. Despite all... Read more>>

3 lessons in engagement from my toddler

It’s easy to tell when my 2-year-old daughter is losing interest in something. With an abrupt proclamation of, “ALL DONE!” and a... Read more>>

How do I know if content is making a difference?

One of the most often used, and somewhat tired, clichés in marketing is the idea of “breaking through the clutter.” And with so many... Read more>>

4 ways 12-year-old me can improve your marketing

“That’s the way we’ve always done it,” is perhaps the worst justification for investment in a marketing tactic, yet it’s one... Read more>>

Living Out My Content Dreams in Portland, OR

It’s the most magical time of the year—Confab Intensive! About 500 content strategists are in Portland, Oregon, this week enjoying... Read more>>

The giant list of 2015 and 2016 content conferences

NEW ARTICLE: The mega-list of 2016 content conferences Back by popular demand, here’s an updated giant list of conferences and... Read more>>

How to create a content calendar so beautiful you’ll cry

Content calendars are more beautiful than a sunset. They’re more exciting to read than a treasure map. They have more... Read more>>