Archives - 'Content Marketing'

6 grammar rules to break for your marketing content

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be. Formality has a time... Read more>>

How to create buyer personas that work for your company

You’re just seven steps away from awesome audience personas. A well-researched buyer persona is probably the single-greatest tool you... Read more>>

Does good grammar matter in marketing anymore?

March 4 is National Grammar Day. But in today’s world of texting and tweeting, should good grammar* even be a concern? Should it be a... Read more>>

How to become a customer-focused content marketer

“Customer-focused content” is one of our agency’s 2019 content trends to watch. All year we’ve seen our clients commit to... Read more>>

Content Marketing World 2018: Content marketing is people

Content marketing is about, first and foremost, people. That point was the subtext of many presentations on the first day of Content... Read more>>

How to plan, produce, and measure brand storytelling

In my last blog post, I shared my learnings from a recent workshop led by Brittney Dunkins about how to be a better storyteller. I... Read more>>

Don’t throw away your shot: Content strategy lessons from the ‘Hamilton’ musical

Bravo, Des Moines Civic Center, for bringing us Broadway’s record-setting musical, “Hamilton”. Now you might wonder, what does an... Read more>>

Using brand storytelling to connect with customers

Storytelling is a hot buzzword in marketing. When done well, it’s a great way for brands to connect with customers in a more meaningful... Read more>>

The mega-list of 2018 marketing conferences

Learn something new every day. That was my grandmother’s motto. I’m always looking for opportunities to learn and grow in my personal... Read more>>

Influencer marketing: The only article you need

People want and consume more content across more channels than ever before. Influencers, especially in the social space, play a critical... Read more>>