Archives - 'Content Marketing'

How to plan, produce and measure brand storytelling

In my last blog post, I shared my learnings from a recent workshop led by Brittney Dunkins about how to be a better storyteller. I... Read more>>

Don’t throw away your shot: Content strategy lessons from the ‘Hamilton’ musical

Bravo, Des Moines Civic Center, for bringing us Broadway’s record-setting musical, “Hamilton”. Now you might wonder, what does an... Read more>>

Using brand storytelling to connect with customers

Storytelling is a hot buzzword in marketing. When done well, it’s a great way for brands to connect with customers in a more meaningful... Read more>>

The mega-list of 2018 marketing conferences

Learn something new every day. That was my grandmother’s motto. I’m always looking for opportunities to learn and grow in my personal... Read more>>

Influencer marketing: The only article you need

People want and consume more content across more channels than ever before. Influencers, especially in the social space, play a critical... Read more>>

7 steps to create a content trip plan

Country music legend Johnny Cash sang it best, “I've been everywhere, man … crossed the deserts bare, man … breathed the mountain... Read more>>

Big list of 2018 content marketing trends

There are so many things to love about this time of year – sugar cookies, parties, holiday lights, to name a few. But honestly, one of my... Read more>>

A content marketer’s guide to annual planning

We’re officially entering “planning season.” At Two Rivers Marketing, our conference rooms are filled with teams huddled around... Read more>>

Don’t play Mad Libs with your content marketing

But do play our version to help get you through the work day!   Before we get to the learning part of this blog, let’s play a... Read more>>

How to build the ultimate content marketing team

Last week we elected a new president. Let’s not dwell on the outcome. Instead, let’s agree that we’re all happy the campaigning is... Read more>>