Archives - 'Content Marketing'

Don’t play Mad Libs with your content marketing

But do play our version to help get you through the work day!   Before we get to the learning part of this blog, let’s play a... Read more>>

How to build the ultimate content marketing team

Last week we elected a new president. Let’s not dwell on the outcome. Instead, let’s agree that we’re all happy the campaigning is... Read more>>

5 digital marketing tips to help you go the distance

As marketers, we're all running the same race to connect with our customers and meet our business goals. As we take our positions at the... Read more>>

7 tips for hiring a freelance photographer

Former advertising executive Fred R. Barnard is credited with the saying “A picture is worth a thousand words.” The saying was his... Read more>>

Size up the competition with a competitive content audit

Much like your customers may visit the competition’s websites to research new products and services, you need to visit competitive sites... Read more>>

How to define your content marketing needs

If you’re selling cereal and toilet paper, your customers are in the market for your products on a monthly, or even weekly, basis. But... Read more>>

12 most popular Undercurrent blog posts of 2015

When you write, rewrite, tweak and toil over a blog post, you hope all 3 billion Internet users read it, love it and share it. (There’s... Read more>>

The mega-list of 2016 content conferences

Make 2016 the year you learn something new to advance your career. This global list of content conferences and marketing events could... Read more>>

7 easy ideas for creating content during the holidays

As the year winds down, many marketers find themselves staring at a dwindling supply of new content for their owned channels. Despite all... Read more>>

3 lessons in engagement from my toddler

It’s easy to tell when my 2-year-old daughter is losing interest in something. With an abrupt proclamation of, “ALL DONE!” and a... Read more>>