Archives - 'Agency Culture'

Perk up your employees with unexpected benefits

Ah, summer. Growing up, it meant sleep-away camps, putting in some serious hours at the pool and, above all else, a three-month break from... Read more>>

Collectively glamorous

I once heard someone describe advertising as a “secondary glamour industry.” (Secondary, I assume, to the “primary glamour... Read more>>

What am I doing in Iowa?

By the time I graduated college, I had lived in 12 different cities. Three of those were out of the country, and none of them were in Iowa.... Read more>>

Des Moines: The greatest city in the world

I’m what people call a “boomeranger.” I was born and raised in Des Moines, but I spent the entirety of my teenage years swearing... Read more>>

Why I don’t regret leaving TV news for PR

I never considered myself famous, and I didn’t need to. I became a journalist to entertain, inform, and inspire people. Since high school... Read more>>

You know you work in public relations when…

Ever since I selected public relations as my major during my sophomore year of college, I’m often faced with blank stares and slow nods... Read more>>

7 ways to stay positive on your next business trip

We were just outside of Sioux Falls, South Dakota, on our way home to Iowa, and had run out of Corn Nuts. We were low on gas, and bladders... Read more>>

12 most popular Undercurrent blog posts of 2016

Over the past year, associates at Two Rivers Marketing continued to provide insights on all kinds of topics, from social media advertising... Read more>>

Agency Disease: Is there a cure after all?

Agency Disease. We’ve talked about it in great detail over the past couple of posts. What is it, and how do you know if you’ve got... Read more>>

How to be the youngest person on your team

Sometimes it seems as though I can’t go long without seeing another story about the millennial workforce. I understand the value of... Read more>>