Profile: Ryan Johnson
Ryan Johnson is a PR pro, with an earned accreditation in public relations. He has been with Two Rivers Marketing for 15 years, and as a volunteer for the Boy Scouts of America, you could say he has earned his loyalty badge. Ryan is a senior public relations supervisor who specializes in copywriting, media relations, and custom publishing. He served as den leader for seven years for a client’s award-winning custom publication. You can pick Ryan’s brain on custom content or swap scout stories with him at ryanj@2rm.com.
Contact Information:
- Email: ryanj@2rm.com
Blog Posts:
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My research is done. Now what?
In this third and final installment about research in conjunction with annual planning, I ask the question, “What do I do with my... Read more>> -
Take a closer look at research types and reporting
In my last blog post, I explained why it’s important for marketing and communication departments to include research in their annual... Read more>> -
Do your research before starting annual marketing plans
Summer is by far my favorite time of year – both in my personal and professional life. A big reason that I enjoy summer at work is... Read more>> -
5 tips to survive your next trade show
With the construction industry’s largest trade show approaching quickly ― not to mention the largest trade show of any kind in North... Read more>> -
4 questions to ask yourself about copyright protection
It’s vital for communication professionals to have a basic understanding of copyright and trademark usage or best practices. I’m no... Read more>> -
4 tips for marketing to niche audiences
A tree falls in the forest. Scrap metal is loaded into a trailer. Fresh mulch is tossed from a grinder. What do these three things have in... Read more>> -
The proof is in the pudding — measuring your editor event’s success
How does a company measure its return on investment from an editor dinner or event tied to a trade show? It is undoubtedly one of the first... Read more>> -
7 tips for hiring a freelance photographer
Former advertising executive Fred R. Barnard is credited with the saying “A picture is worth a thousand words.” The saying was his... Read more>> -
PR professionals say writing skills are still No. 1
Imagine yourself back in college. You are going to classes (hopefully), working on an internship, studying endless hours and, oh yeah,... Read more>> -
5 ways marketers can learn outside the office
There is only so much learning employees can do from their desks inside an advertising agency — or any company, for that matter. You can... Read more>>