Profile: Patrick McGill
As the managing director of strategy, Patrick is our very own Sherlock Holmes. When he’s not immersed in research, you’ll more than likely find Patrick traveling — those travels have taken him to all 50 states. You can email our inquisitive Mr. McGill at firstname.lastname@example.org.
- Email: email@example.com
Six aspects of agency life everyone must conquer
“What’s it like to work at an advertising agency?” For the past several years, I’ve had the pleasure of being a guest speaker... Read more>>
Content Marketing World 2018: Content marketing is people
Content marketing is about, first and foremost, people. That point was the subtext of many presentations on the first day of Content... Read more>>
Strategic planning: What agencies need to know from clients
Around this time of year, businesses begin their annual strategic planning process for the next year. It’s typically a big deal for... Read more>>
People are people, and they expect innovative B2B marketing
There are many truly amazing experiences (mostly digitally enabled) consumers have today that were completely unthinkable 15, 10, or even... Read more>>
Why would I want to work there?
“Why would I want to work there?” is a common refrain heard by many companies in the construction and manufacturing world. These... Read more>>
Give the people what they want: easy comparison shopping
Comparison shopping is a basic consumer behavior. We all do it — and frequently. Try to think about the last time you made a significant... Read more>>
Setting goals to save marketing dollars
I set a goal a few weeks ago to finish this blog post about goal setting on time. I’m usually pretty good about meeting those kinds of... Read more>>
7 ways to stay positive on your next business trip
We were just outside of Sioux Falls, South Dakota, on our way home to Iowa, and had run out of Corn Nuts. We were low on gas, and bladders... Read more>>
Enough talk about data. Let’s do something!
The story’s been written thousands — if not millions — of times already. Data is the next big thing in marketing. Actually, it is the... Read more>>
Content Marketing World 2016: content marketing isn’t child’s play
For a conference that featured a speaker from LEGO, references to the three little pigs, a comedian (Michael Jr.), a content marketing... Read more>>