Profile: Patrick McGill
Patrick McGill is our very own Sherlock Holmes. As the managing director of strategy, Patrick puts his detection skills to work by helping our clients develop successful strategic plans that more effectively communicate with their target audiences. When he’s not immersed in research you’ll more than likely find Patrick traveling – those travels have taken him to all 50 states. You can email our inquisitive Mr. McGill at email@example.com.
- Email: firstname.lastname@example.org
People are people, and they expect innovative B2B marketing
There are many truly amazing experiences (mostly digitally enabled) consumers have today that were completely unthinkable 15, 10, or even... Read more>>
Why would I want to work there?
“Why would I want to work there?” is a common refrain heard by many companies in the construction and manufacturing world. These... Read more>>
Give the people what they want: easy comparison shopping
Comparison shopping is a basic consumer behavior. We all do it — and frequently. Try to think about the last time you made a significant... Read more>>
Setting goals to save marketing dollars
I set a goal a few weeks ago to finish this blog post about goal setting on time. I’m usually pretty good about meeting those kinds of... Read more>>
7 ways to stay positive on your next business trip
We were just outside of Sioux Falls, South Dakota, on our way home to Iowa, and had run out of Corn Nuts. We were low on gas, and bladders... Read more>>
Enough talk about data. Let’s do something!
The story’s been written thousands — if not millions — of times already. Data is the next big thing in marketing. Actually, it is the... Read more>>
Content Marketing World 2016: content marketing isn’t child’s play
For a conference that featured a speaker from LEGO, references to the three little pigs, a comedian (Michael Jr.), a content marketing... Read more>>
Should you rethink your annual marketing plan?
Customers have more power than ever, so it’s important to think about how you’re reaching them with your annual marketing plan. This... Read more>>
Striving to find insights
“The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody... Read more>>
Protect your institutional knowledge: Write it down
People leave. They find a new job. They are lured to a competitor. They are fired. They retire. They get hit by a bus … or they win... Read more>>