Profile: Hillary Ferry
After launching her career at a firm in Los Angeles, Hillary’s family lured her back home to Des Moines as our digital marketing director. Outside of work you can find her coaching gymnastics. Reach out to her at firstname.lastname@example.org for help with digital strategy — or your cartwheel technique.
- Email: email@example.com
Digital marketing trends to look for in 2018
Public relations specialist Avery Amensen sat down with our digital marketing director Hillary Ferry to discuss trends she’s keeping an... Read more>>
Is Facebook the new preferred B2B social channel?
With 2018 planning around the corner, it’s time to start thinking about what social channels your brand is going to invest in next year... Read more>>
Should your brand use search as a CTA?
A new TV commercial series featuring actress Mindy Kaling has viewers reaching for their devices to Google “That place where Coke... Read more>>
How to make the most of seasonal B2B web traffic
The holidays are upon us, which means your B2B web traffic is likely smack dab in the middle of its end-of-year slump. It also means that... Read more>>
3 ways to increase your email engagement
Email is one of the most direct ways to reach your audience online. But it’s only as effective as the content you’re sharing. Here... Read more>>
5 digital marketing tips to help you go the distance
As marketers, we're all running the same race to connect with our customers and meet our business goals. As we take our positions at the... Read more>>
Six ways to use LinkedIn for B2B marketing
LinkedIn is the world’s largest professional network on the internet with more than 450 million members in over 200 countries and... Read more>>
11 social media trends to plan for in 2017
Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>
6 tips for marketing to millennials
There are nearly 80 million millennials in the U.S. today — that’s almost one-fourth of the total population. With an annual buying... Read more>>
3 lessons in effectively marketing to engineers
A few weeks ago, I was honored to be among the industry experts presenting tips for successful marketing at the 2016 Marketing to Engineers... Read more>>