Updated April 2, 2019 — Now that the dust has settled from April Fools’ Day, Two Rivers Marketing is honored to continue working as a marketing partner for Youth Emergency Services & Shelter (YESS), supporting their efforts in raising awareness for their 12th Annual YESS Duck Derby.

The YESS Duck Derby will be held at Jordan Creek Town Center on Saturday, May 4. The festivities begin at noon with free family-friendly entertainment, kids’ activities, and food samples from Jordan Creek–area restaurants. All rubber duck adoptions will race through the lake at 
2 p.m., with the first 10 ducks to cross the finish line winning amazing prizes, including the Grand Prize of $10,000 cash, courtesy of PDM Precast.

The YESS Duck Derby has raised nearly $3 million to date in support of programs that connect over 2,000 Central Iowa kids and teens with a brighter future each year. Central Iowa community members are invited to “Join the Flock” and adopt a rubber duck for as little as $5. Every duck adopted through the YESS Duck Derby helps children — newborn through age 17 — find safety, comfort, and healing at YESS by providing a warm bed, nutritious meals, clothing, school supplies, counseling, and music and art therapy.

 

DES MOINES, Iowa (April 1, 2019) — What the duck?! In honor of last year’s viral sensation, Two Rivers Marketing will host an annual duck parade. Each year, Two Rivers plans to release a giant inflatable rubber ducky to roll freely along a designated city street to surprise and delight Des Moines residents and raise awareness for the YESS Duck Derby, a springtime fundraiser benefiting Youth Emergency Services & Shelter (YESS).

Quacky, owned by YESS, ran a-“fowl” last April after becoming untethered from his temporary home outside of Two Rivers. His tumbling, two-block journey caused quite the splash, and it was picked up by both local and national news outlets.

“Quacky’s journey in 2018 captured that perfect Friday afternoon feeling and, honestly, was an inspiration to all of us,” said Minda Kuckuck, public relations supervisor, from Two Rivers. “We’re hoping to re-create that magic every year with our annual duck-releasing parade — taking our promotional activities for the YESS Duck Derby to the next level.”

Every April, Quacky will take a triumphant tumble through a different Des Moines neighborhood. Two Rivers Marketing will work closely with the City of Des Moines to ensure proper streets are blocked off in time to make way for our oversized fowl friend.

“It’s a perfect event for the whole family. We encourage guests to wear yellow and bring day-old bread to throw in Quacky’s path,” said Kuckuck. “We see this tradition rising to the same level of anticipation and admiration as other treasured local events, like the farmers market or the Drake Relays.”

Look for Quacky on a street near you sometime this month.

About Two Rivers Marketing

Two Rivers Marketing is a full-service business-to-business (B2B) marketing communications agency. Email us with your thoughts or questions at blog@2rm.com.