As a marketer, I’m always looking for tools and resources to help make my job easier and to serve as a learning resource. Lucky for you, I attended MarketingProfs B2B Forum in San Francisco and brought back a laundry list of different marketing tools and resources other marketers rely on. Some of these platforms we use, some of them we don’t. Some of these tools I’m familiar with, some of them I’m not. I’m not endorsing these, but I did want to provide you with the resources recommended to me — enjoy!
Marketing tools for/using artificial intelligence (AI)
If you’re looking for tools using artificial intelligence to help streamline your processes or want to explore this newer, evolving technology, check these tools out.
Marketing tools for content strategy and creation
If you’re looking for resources that help you identify what users are searching for answers to, or tools that help you during the content creation process, check out some of the tools listed below.
- Answer the Public
- Atomic Reach
- Google auto-fill/suggested answers
- Word Counter Plus plug in
Marketing tools for email
Several lead generation tools also include functionalities that can help you with your email marketing efforts, but the two tools below boast their email-specific solutions.
Marketing tools for experiences
Whether you’re looking to enhance your event experiences for attendees or those who can’t be there, these technologies can help increase engagement among your target audiences.
Marketing tools for influencer and employee advocacy marketing
Having people that will positively market your business’s products and services is a powerful trust builder. If you’re looking to dive into influencer marketing or looking for ways to encourage employee advocacy, these tools may be a good fit for your efforts.
Marketing tools for lead generation and management
One of the most important functions for a B2B company is to gain and nurture leads. If you’re looking for help with your lead generation and management, these tools might be a good fit.
- Infogroup Media Solutions
- Oracle Marketing Cloud
- Salesforce Pardot
Marketing tools for SEO/SEM
If you’re not on the first page of results in a search engine or you’re bidding on keywords that users are searching, it’s going to make it much harder to enter the consideration set. See how these tools can help you find the right keywords to use so you can optimize your content and paid ads.
- Google Keyword Planner
- Google Search Console
- Google Trends
Marketing tools for social media
From creating captivating content through managing your social media presence, maintaining your social media profiles can be a lot of work. See how these tools can help streamline the process.
- A Color Story
- For Display Purposes Only
- Snapseed app – Apple, Google
- Sprout Social
Marketing tools for reporting
If you’re not measuring how your marketing tactics are performing, how do you know if they’re successful? Although several tools have a reporting functionality, here are some tools dedicated to reporting results across tactics that can help you see how you’re stacking up.
Additional marketing books, blogs, and training websites
I spend a good chunk of my week just reading up on current trends and studying different aspects of the B2B world and marketing. If you’re looking for different resources to help you learn, check these books, blogs, and websites out.
- Automate This: How Algorithms Took Over Our Markets, Our Jobs, and the World
- Content Chemistry
- The Creative Curve: How to Develop the Right Idea, at the Right Time
- HubSpot Academy
- Marketing News Magazine
- Wait But Why
As mentioned, I only have experience using a handful of these tools and resources. I hope as you’re headed into 2019, that you might check out some of these tools recommended by speakers and attendees at MarketingProfs B2B Forum. They just may make your job a lot easier!
Make sure you also subscribe to our blog, the Undercurrent, to keep up with different marketing trends and things we enjoy about agency life and Des Moines. And don’t miss the last post in my MarketingProfs series, which will drop in January.