Giving back all year round‘Tis the season for giving. As Two Rivers Marketing celebrates the holidays and reflects on all there is to be thankful for in 2017, we also take the time to recognize the need to help those less fortunate. As an agency, we don’t give back only around the holidays, but all year long.

Every year, our associates select three charities to support. Instead of simply writing a check to provide financial support, associates come together to coordinate internal events, provide pro-bono work, and volunteer. Our efforts are 100 percent associate driven to make a difference in the community. The charities Two Rivers supported in 2017 included: ChildServe, Special Olympics Iowa and, most recently, the Food Bank of Iowa.

Supporting those struggling with food insecurity
Did you know there are 175,000 Iowans who don’t have the luxury of knowing where their next meal is coming from? That’s one in eight Iowans and one in five Iowa kids. Dedicated to ending hunger in Iowa, the Food Bank of Iowa provided nearly 10 million meals to hungry Iowans in 2016 alone. In November, Two Rivers Marketing organized internal agency-wide fundraising initiatives in order to help the Food Bank of Iowa with their efforts.

Cakes for cash
Monetary donations to the Food Bank of Iowa can go a long way. In fact, with just one dollar, the Food Bank of Iowa can provide four meals. In order to help them stretch that dollar, we held an agency-wide free-will donation pancake breakfast. Our associates enjoyed time together away from their daily hectic schedules to reflect on how grateful we are for the food we have access to.

Who let the dogs out?
For two to three months out of the year, our office is canine-friendly – all in the name of charity. Associates sign up to bring their favorite furry family member into the office for the day ($20 for a full day, $10 for a half-day). Every day a new dog is in the office ready to greet associates and enjoy a few belly rubs. It’s a win-win-win situation.

Volunteer together
Every year we are given eight hours of paid volunteer time off to encourage team building, associate bonding, and overall well-being. Group volunteer opportunities with the Food Bank of Iowa allowed us to assist with meal kit packing and produce sorting for hungry Iowans.

If you build it, they will eat
In order to collect food for those in need, we hosted a sculpture contest. Each sculpture was decked out with non-perishable food items. Because we can all appreciate a little in-house rivalry, we split our associates up into the big four Iowa schools — Iowa State University, University of Iowa, Drake University, and University of Northern Iowa — and put their architectural creativity to the test. At the end of November, representatives from the Food Bank of Iowa judged and voted on the best sculpture (congrats to the Drake team!) Over 785 non-perishable items (around 940 pounds) were collected from the sculpture contest and donated to the Food Bank of Iowa.

#Thankful
In the spirit of giving this holiday season, remember those in need. Doing good for others can have a positive effect. And, it makes you feel good. As you think about your New Year’s resolutions ask yourself – what impact can you make on your community in 2018?

 

About Rachel Lium

Public relations coordinator Rachel spends her days helping clients cultivate relationships in the agriculture world through media relations, content development, and photography. If you want to talk crops, livestock, or walleye fishing — drop her a line at rachell@2rm.com.