For all the PR pros out there, we feel you — and we compiled a list of some of the other ways you know you work in the PR industry.

1. You take a picture to show mom and dad your byline in a trade publication

2. You’ve mastered the art of following up with your client without seeming pushy or annoying

3. You’re the diplomat of your friend group, solving problems and constantly saying things like, “they probably just meant this…”

4. You hit the End Call button 13 times after every phone interview is over — just in case

5. To you, “just around the corner” means six months from now

6. You’ve run out of colors for your Gmail Inbox tabs

7. You’ve set up a Google News alert for literally everything that involves your clients

8. Your LinkedIn search skills reach stalker levels

9. You have a mini panic attack when someone doesn’t track changes

10. You cringe every time you hear someone say, “No comment” on the news

11. No matter how many times you do it, you break a sweat every time you hit “send” to distribute a news release

12. You read about a social media crisis unfolding and you feel for your fellow PR people and know they’re in the trenches

13. Your friends are training for marathons and you’re training for crisis response scenarios

14. You’d rather be coaching spokespeople behind the camera than be in front of it any day of the week

15. Saving a document every three minutes is not overkill — it’s a lesson learned


About Two Rivers Marketing

Two Rivers Marketing is a full-service business-to-business (B2B) marketing communications agency. Email us with your thoughts or questions at