Two Rivers Marketing was recognized by the Central Iowa Public Relations Society of America at the 2016 PRIME Awards. The agency received honors in multiple categories at the ceremony including Integrated Communications Campaign, Media Relations Program and Technical Writing.
“While we are always thrilled to be recognized for the work we do, we are exceptionally proud of the PRIME Awards we receive,” said Nathan Huss, public relations director at Two Rivers Marketing. “These PRIME Awards are a testament to our public relations team. They are committed to providing our clients with solutions that are thoroughly developed, well executed and capable of demonstrating successful outcomes, and it’s something to celebrate.”
Two Rivers Marketing was nominated in three distinct categories, demonstrating its ability to deliver positive results on a wide variety of client needs and its commitment to remaining a true full-service agency. The entries that were honored are as follows:
PRIME award for Technical Writing: 6 Tips to Properly Maintain Your Excavator Undercarriage — Written on behalf of Doosan Infracore Construction Equipment America, Two Rivers Marketing explored how tight deadlines and undertrained operators can cause crucial routine maintenance to go overlooked. Authored by public relations executive Allison McNeal, the article, its supporting images and an infographic appeared in Equipment Today and reached more than 77,000 readers.
Merit award for Integrated Communications Campaign: Vermeer Ultimate Crew and Underground Showdown Campaign — The Vermeer Ultimate Crew contest was designed to recognize and reward the talented individuals in the underground utility industry and culminated in a special event dubbed the Underground Showdown, where four of the best horizontal directional drilling crews in North America competed in a live skills competition. The campaign brought together customers, dealers, the manufacturer and the media while building pride and loyalty toward the industry and the Vermeer brand.
Merit award for Media Relations Program: Miller Commercial Media Relations Program — As a leading worldwide manufacturer of welding equipment, Miller Electric Mfg. Co. has a variety of welding products designed for the commercial DIY audience. Two Rivers Marketing, on behalf of Miller, focused heavily on earned media relations strategies to reach key audiences and drive increased awareness, which resulted in more than 22 million impressions during the campaign year.
Two Rivers Marketing is committed to recruiting and cultivating the best talent in the Central Iowa area. We are pleased to announce Alyssa Zipperer and Hope Waggoner — former interns turned full-time associates at Two Rivers Marketing — were both recognized during the student awards portion of the ceremony.
“At Two Rivers Marketing, it’s our goal to hire the best people, put them in positions they like and help them grow,” Huss said. “We are lucky to live in a community like Des Moines that is full of young, talented individuals and to partner with neighboring universities in recruiting future leaders.”