There are around 53.5 million millennials in the workforce today. The Pew Research Center defines millennials as individuals born between 1981 and 1997. Somehow, with a generation of people spanning in age from 19 to 35, they’re all lumped together as tech-savvy, money-hungry youths who value free time above all else. There are plenty of articles that list the possible downsides of working with millennials, but here at Two Rivers Marketing, we think differently. In our four-part series dedicated to the “M” word, we’ll look at the numbers and even talk to actual millennials. Join us as we gain a better understanding of marketing to millennials, as well as tactics for recruiting and working with this controversial generation.

We're living in a millennial world

 

 

About Sharaya Jackson

As a marketing insights specialist, Sharaya spends her days collecting data and monitoring to deliver valuable insights to our clients. As a former research assistant, she developed skills for coding and paying attention to the tiniest of details. When she isn’t searching for meaning in a world of data, you can find her searching for the perfect candle in any of the shops in the historic East Village of Des Moines. You can email Sharaya at sharayaj@2rm.com.