When one thinks of the month October, many wonderful thoughts and activities come to mind. October marks the time for pumpkin spice lattes, hay rides, pumpkin patch visits, apple picking with family and friends, brisk morning walks, moonlit chilly nights, colorful leaves that call for raking and of course, Halloween.

This year, October marked something else for Two Rivers Marketing — fundraising for Special Olympics Iowa.

Special Olympics IowaEach year, Special Olympics Iowa hosts an event called the Polar Plunge. This event requires individuals or teams to embrace the cold by plunging into frigid waters. To really engage our associates and ensure we continued to fundraise throughout the whole month, we divided into Polar Plunge teams to raise money throughout the agency. Each team was encouraged to register at least two plungers and help them reach the $75 entry fee. With a marketing agency as creative and competitive as Two Rivers, it didn’t take long for associates to start throwin’ in the cash.

Fundraising events included:
– Breakfast burritos
– Portraits by our very own John Krantz
– Car cleaning
– Hot chocolate and cookie bar
– T-shirt sales
– Mug sales

Not only were these events a major success, but they also created opportunities for associates to spend time with one another.

Overall, we had 27 plungers and raised more than $7,000 for Special Olympics Iowa!

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About Two Rivers Marketing

Two Rivers Marketing is a full-service business-to-business (B2B) marketing communications agency. Email us with your thoughts or questions at blog@2rm.com.