Snapchat has one thing no other platform has: Geofilters. Here are some things to consider when deciding whether to use a Snapchat On-Demand Geofilter for your next event.
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Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to know public relations specialist Kelsey Batschelet. Find out where you can catch her after work and how she flexes her creative muscles at the office.
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To help navigate changes in technology and the ever-changing digital world, a group of ag junkies from the Two Rivers Marketing office hit the road to attend the 2018 National Agri-Marketing Association Conference in Kansas City last month, where we exhibited and answered all your burning questions about digital and martech.
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It’s that time of year again – it’s the season when we are no longer couped up in our homes avoiding the bitter cold and icy roads. It’s when we pack up our long johns, stow our winter boots and throw caution to the wind when leaving the house without a jacket. And do you know what that means? Patio season.
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Marketing automation refers to software platforms that can automate repetitive marketing activities such as emails, lead scoring, and internal notifications to help nurture leads that already exist within an organization. Automating these activities maximizes productivity while freeing up time.
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Unless you’ve been living under a rock like Patrick from Spongebob Squarepants, you’ve probably seen news stories about the Facebook and Cambridge Analytica data scandal. In a nutshell, Cambridge Analytica improperly obtained data and information on as many as 87 million Facebook users, most of whom are in the United States. They made an egregiously unethical decision to use this data to target voters and help sway public opinion during the 2016 Presidential election.
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Two Rivers Marketing never shies away from a challenge. As a matter of fact, we pride ourselves on “challenging the current” every day for our clients because that’s what they expect from their agency partner. They look to us for new and innovative ways to solve their marketing challenges, successfully engage and communicate with their customers, and ultimately grow their brand and their business.
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At the 2017 Des Moines American Advertising Awards, Two Rivers Marketing received a Silver Judge’s Choice Award for a series of videos it produced for Campbell Hausfeld. Following is a short synopsis of the work and how it was received by a demographic that all marketers are striving to win.
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Fact time: I love email marketing. For a few reasons. Mainly, it’s because I’m just your average gal on a budget, and I enjoy seeing the latest offers and discounts from my favorite brands. Hey, who doesn’t like to save money?
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I recently took a trip to one of my dream destinations: The Wizarding World of Harry Potter. For you muggles (non-magic folk) who aren’t familiar: The Wizarding World of Harry Potter at Universal Orlando Resort allows you to step inside the magical universe created by J.K. Rowling. Even though I was away from the office, work was still on my mind. You see, The Wizarding World of Harry Potter is actually a master class in marketing. Experiential marketing, to be specific.
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