Two Rivers Marketing never shies away from a challenge. As a matter of fact, we pride ourselves on “challenging the current” every day for our clients because that’s what they expect from their agency partner. They look to us for new and innovative ways to solve their marketing challenges, successfully engage and communicate with their customers, and ultimately grow their brand and their business.
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At the 2017 Des Moines American Advertising Awards, Two Rivers Marketing received a Silver Judge’s Choice Award for a series of videos it produced for Campbell Hausfeld. Following is a short synopsis of the work and how it was received by a demographic that all marketers are striving to win.
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Fact time: I love email marketing. For a few reasons. Mainly, it’s because I’m just your average gal on a budget, and I enjoy seeing the latest offers and discounts from my favorite brands. Hey, who doesn’t like to save money?
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I recently took a trip to one of my dream destinations: The Wizarding World of Harry Potter. For you muggles (non-magic folk) who aren’t familiar: The Wizarding World of Harry Potter at Universal Orlando Resort allows you to step inside the magical universe created by J.K. Rowling. Even though I was away from the office, work was still on my mind. You see, The Wizarding World of Harry Potter is actually a master class in marketing. Experiential marketing, to be specific.
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We have compiled a global list of content conferences and marketing events that will give you the hands-on learning you need to advance your career. In addition to content marketing and content strategy, we’ve compiled the dates, times and locations for digital marketing, search marketing, social media, user experience, mobile, Web design, technical communications, IT and other conferences.
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There are many truly amazing experiences (mostly digitally enabled) consumers have today that were completely unthinkable 15, 10, or even five years ago. Whether a new app, immersive virtual experiences, instantly summoned vehicles, digital boarding passes, smartphone hotel room keys, or same day/hour delivery of meals/products/whatever, it is a magical time.
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Social media platforms afford brands many opportunities to further their business goals, often with an emphasis on strengthening the consumer relationship; however, social media is also a great tool to easily monitor your competitors.
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People want and consume more content across more channels than ever before. Influencers, especially in the social space, play a critical role in how the conversations around brands are coming to life and shaping customer experiences and connections.
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Voice search isn’t traditional search executed on a mobile or voice-activated device. This increasingly popular search format impacts the way we structure queries and our search intent. For marketers, it impacts the content we create, the way we optimize it, and the appearance of search engine results pages (SERPs).
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You know how a dog tilts its head when he or she is trying to understand what you’re saying? That was me at 5 p.m. on November 24. I was like a caveman looking at fire for the first time … Continued
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