“Google, what kind of welder should I get?” “Siri, where is the closest excavator dealer?” Voice search isn’t traditional search executed on a mobile or voice-activated device. This increasingly popular search format impacts the way we structure queries and our … Continued
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You know how a dog tilts its head when he or she is trying to understand what you’re saying? That was me at 5 p.m. on November 24. I was like a caveman looking at fire for the first time … Continued
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At Two Rivers Marketing, we’re very fortunate to work for clients who embrace content marketing and understand the value of going everywhere to gather the success stories of their hardworking customers and dealerships. As content marketers, we go where the products and people lead us...
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Your followers want to be able to connect with your brand’s tone and values, no matter the medium. Two Rivers Marketing associates discuss 5 social media trends they’re keeping an eye on this year.
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You’ve seen the statistics about the power of video as part of a comprehensive marketing mix. Numbers like the 500 million people who reportedly watch Facebook videos every day. Or the fact that an estimated 71% of new internet content in 2017 was video-related. Clearly, video is one medium that puts marketing in motion.
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A new year brings a new opportunity for companies to reflect and evaluate their performance from the past year. What worked? What fell short? This is often easier said than done, but it’s an extremely valuable practice.
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2017 was another great year for our agency blog. Two Rivers Marketing associates wrote on a range of topics from trends in digital marketing and best practices in research to musings on agency life and how to attain the perfect work-life balance.
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I would love to spend hours with a colleague or client just spewing out numbers and analysis. But how long do you think I could really hold their attention? What would they be able to take away from our conversation, other than “Wow, that Jill girl really loves to talk about numbers.” Possibly. I am a pretty decent storyteller, but more than likely they’ll tune out most of my ramblings.
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In the fast-paced world of digital marketing, staying on top of all the changes can be overwhelming — not to mention trying to weed out lasting trends from fast-fading fads. That’s where our in-house expert can lend a hand.
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Every year, our associates select three charities to support. Instead of simply writing a check to provide financial support, associates come together to coordinate internal events, provide pro-bono work, and volunteer. Our efforts are 100 percent associate driven to make a difference in the community.
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