Knowledge is power. More to the point, product knowledge is sales power — and that’s exactly what Bobcat wanted to increase, all through its national dealer network and internal organization. Bobcat wanted everyone on the same page, but needed to find a more cost-efficient way to accomplish that goal than traveling across the country hosting training events.
With that in mind, Two Rivers Marketing built Bobcat University, a Learning Management System that offers online training courses aimed at virtually every position in the organization: sales, parts, service, rental, etc. Participants can follow specific curriculums to qualify for Bobcat Boot Camp (hands-on training), Performance Club (a sales incentive program), and other special events.
We built this LMS from the ground up: everything from design to programming to testing. With Bobcat providing stellar input, we developed and tailored a system that can be updated and revised as often as necessary — by Bobcat or by Two Rivers Marketing.
Bobcat University allows training to occur 24 hours a day at the convenience of each student. Dealers can track the progress of their sales force, and can find out at a glance what courses each salesperson has taken (and which employees, for instance, are up on the newest products). Content is available for review at any time, so the staff can brush up before presentations or customer visits.
Full reporting capabilities help us keep track of what’s working, what isn’t, and what courses are most popular, so we can revise content and add student-requested courses easily.
Today, Bobcat University is in wide use and enjoys an approval rating in the mid-90th percentile. We add new courses and lessons each month to keep up with new product introductions and other changes. “I am very happy with the success of Bobcat University,” says Curt Kasper, dealer training development manager for Bobcat. “Management and participants alike hold it in the highest regard.”