Archives - 'Undercurrent'

Two Rivers Marketing wins Best of Show at 2016 Construction Marketing STAR Awards

Two Rivers Marketing was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for marketing excellence... Read more>>

5 tips to survive your next trade show

With the construction industry’s largest trade show approaching quickly ― not to mention the largest trade show of any kind in North... Read more>>

Don’t play Mad Libs with your content marketing

But do play our version to help get you through the work day!   Before we get to the learning part of this blog, let’s play a... Read more>>

You know you work in public relations when…

Ever since I selected public relations as my major during my sophomore year of college, I’m often faced with blank stares and slow nods... Read more>>

4 questions to ask yourself about copyright protection

It’s vital for communication professionals to have a basic understanding of copyright and trademark usage or best practices. I’m no... Read more>>

How to be an agency veteran (and life-long learner)

One of our agency’s most-read blogs in 2016 was “How to be the youngest person on your team” written by Meredith Augspurger. Her... Read more>>

7 ways to stay positive on your next business trip

We were just outside of Sioux Falls, South Dakota, on our way home to Iowa, and had run out of Corn Nuts. We were low on gas, and bladders... Read more>>

12 most popular Undercurrent blog posts of 2016

Over the past year, associates at Two Rivers Marketing continued to provide insights on all kinds of topics, from social media advertising... Read more>>

Enough talk about data. Let’s do something!

The story’s been written thousands — if not millions — of times already. Data is the next big thing in marketing. Actually, it is the... Read more>>

Agency Disease: Is there a cure after all?

Agency Disease. We’ve talked about it in great detail over the past couple of posts. What is it, and how do you know if you’ve got... Read more>>