Archives - 'Public Relations'

Why I don’t regret leaving TV news for PR

I never considered myself famous, and I didn’t need to. I became a journalist to entertain, inform, and inspire people. Since high school... Read more>>

Two Rivers Marketing wins Best of Show at 2016 Construction Marketing STAR Awards

Two Rivers Marketing was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for marketing excellence... Read more>>

You know you work in public relations when…

Ever since I selected public relations as my major during my sophomore year of college, I’m often faced with blank stares and slow nods... Read more>>

My recipe for writing a story that doesn’t feel like a PR pitch

When I grew up, I wanted to be two things: a writer and a baker. If you’ve read our blog, you know I’ve already drawn some connections... Read more>>

The proof is in the pudding — measuring your editor event’s success

How does a company measure its return on investment from an editor dinner or event tied to a trade show? It is undoubtedly one of the first... Read more>>

Turning water into “Lemonade”

You want your company in the news, but all anybody seems to be talking about is Beyoncé’s “Lemonade” or Steph Curry or the... Read more>>

You know you’re a social media manager when…

  In honor of Social Media Day 2016, we’re giving you a glimpse into the mind of a social media community manager. Eight... Read more>>

3 ways to make your PR pitch count

“I’m having the hardest time getting editors to care about it.” This week I led a PR roundtable discussion with a number of marketing... Read more>>

Enough with fluff

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep reading? If... Read more>>

From pastry chef to PR exec

I’ve always enjoyed baking — something about the intentional nature of following directions and producing results. It’s been a... Read more>>