Archives - 'Media Buying'

Swipe. Click. Buy. 3 things driving e-commerce

E-commerce is more than a way to drive transactions. It’s a tool to evolve your customer relationships, build brand affinity, provide a... Read more>>

Cheat sheet: Digital advertising terms and definitions

Digital advertising and all its forms have been hot topics in the advertising world — and will continue to be. Types of digital... Read more>>

Advertising ROI: One size does not fit all

There is an old advertising adage that says “I know that half of my advertising is working, but the problem is that I don’t know which... Read more>>

Understand your customer before creating a media campaign

Planning season is just around the corner, when media teams will begin to sit down to develop strategic media campaigns. For the campaign,... Read more>>